logo

Our Blog

buyer experience

How Invoca Tripled Target Account Engagement

 Cartoon Header Image showing a teal cookie monster character on the right eating a cookie with a box to the right stating "Consent to Cookies!?" with Decline and Accept buttons.

How To Nurture Buyers After GDPR: Maximize Every Marketing Moment

 content marketing trends for 2019

Roundtable Round-Up: 2019 Content Marketing Trends

 Header Image with a light grey background with colourful shapes.

PathFactory’s 5 Best Marketing Campaigns of 2018

 Background image showing block several shapes in different colours with a Blue and off white background.

Herding Goldfish: Using Content Recommendations To Hold Your Buyers’ Attention

How PathFactory’s Drift Integration Delivers A More Customer Centric Experience

 content bingeing

How To Enable B2B Content Bingeing

 Header Image with a Green Background with cartoon patterned Christmas Trees, thumbnail for the video with a man in a suit at a desk with Christmas decorations on it.

Finally! A Holiday Blog Post You Can Sing Along To

 Blog post image

How To Spot Your Most Sales-Ready Buyers With Real Content Insight

 marketing personalization

B2B Marketing Personalization Is Broken. Here’s How to Fix It.

 Blog post image

PathFactory Is A Deloitte Technology Fast 50™ Company: Here’s How We Got There

 Header image with a dark blue and white background with block shapes.

The PathFactory And Sigstr Integration: Better Together

 Header Image showing a spooky cartoon image with twisted trees and hand coming out of the ground with the moon in the background on a dark blue background.

How To Raise Your Marketing Funnel From The Dead

 Header Image with a dark blue background. Cartoon to the right shows a a women with a briefcase crossing a gap with a large hand helping her cross the gap.

Building Better Buyer Relationships Through ABM

 Header Image showing two gentlemen in shirts back to back leaning against each other smiling with a dark blue background.

Sales And Marketing Relationship Therapy Session 2: What’s In A Lead?

 Dark Blue Background with block shapes and squares with question marks.

Was Your Last Campaign Successful? 6 Questions To Ask