This week, Oracle announced its next generation of Oracle Fusion Sales, where PathFactory has been named a Next Generation partner. At the centre of this partnership, Oracle’s robust technology and commitment to a frictionless buying process, alongside PathFactory’s proprietary content intelligence will usher in a new approach to improving the B2B buyer and seller experience.

In a recent McKinsey study, research found that “B2Bs with the fastest rates of revenue growth are far more likely to equip reps with deal-level insights and account-specific customer intelligence.” Oracle’s Fusion Sales, in conjunction with PathFactory’s content and revenue intelligence engine, will arm sellers with valuable customer data and content consumption behavior during each buyer’s journey. This partnership will drive business growth through:

  1. Increasing sales productivity
  2. Driving more and bigger deals, faster
  3. Increasing buyer satisfaction

On PathFactory’s solution, Jeremy Inchauspe, CX ISV Partner Manager at Oracle, said “to enrich the advanced business intelligence capabilities accessible to sellers, content intelligence partner Pathfactory augments customer data in a powerful way.”

On the partnership, President and CEO of PathFactory Dev Ganesan alluded to both companies’ commitment to providing a best-in-class technology solution and experience for buyers and sellers alike:

“Commitment to the buyer experience is the force that drives the relationship between Oracle and PathFactory, so it was only natural to invest in a solution that serves both our audiences. In the current ecosystem where building pipeline and maximizing growth is crucial, content is central to the buyer journey. PathFactory’s content consumption data tells revenue teams exactly which content and channels are producing the deepest engagement, which prospects are ready to buy and which customers are ready to be upsold.” Read the full Oracle announcement here.

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