How To Spot Your Most Sales-Ready Buyers With Real Content Insight

Which prospects are truly worthy of your sales team’s time and effort? It’s one of the most central and divisive questions in B2B marketing. Get…

Forrester Report: The Birth Of The B2B Consumer

My four least favorite words: “Are you still watching?” Yes, Netflix, I am! Yet despite the instant guilt I feel for watching that third episode…

Herding Goldfish: Using Content Recommendations To Hold Your Buyers’ Attention
Care to take a guess on how long the average person’s attention span is? According to Statistic Brain, the average attention span in 2015 is…
Elle Woulfe
How To Enable B2B Content Bingeing
Hello, fellow B2B marketing nerds! Today, I’d like to share some of the cool things the PathFactory marketing team is doing in the B2B digital…
Chris Vandermarel
Finally! A Holiday Blog Post You Can Sing Along To
And now, what you’ve all been waiting for–yet another holiday blog post! But this one is extra special. We promise. Just wait for it–t’is the…
Amanda Levine
B2B Marketing Personalization Is Broken. Here’s How to Fix It.
If you’re like most buyers, you want your shopping experience to be all about you, whether you’re buying a new car or a content management…
Elle Woulfe
PathFactory Is A Deloitte Technology Fast 50™ Company: Here's How We Got There
Today is an exciting day for PathFactory. We have been recognized by Deloitte as one of Canada’s Technology Fast 50 companies, which means that we…
Mark Opauszky