How To Spot Your Most Sales-Ready Buyers With Real Content Insight

Which prospects are truly worthy of your sales team’s time and effort? It’s one of the most central and divisive questions in B2B marketing. Get…

Buying Friction Series: Confessions of a Form-Hating Marketer
(Originally published Feb 7, 2018. Updated May 14, 2019) I’m a marketer at a B2B technology company and I hate forms. There, I said it.…
Cassandra Jowett
Anatomy of a Finny Award-Winning GDPR Email Campaign
Presented yearly by Demand Gen Report, the KCAs celebrate the innovative applications of B2B content and campaigns across various industries and channels. This year, there…
Evan Doyle
Introducing PathFactory’s New Buyer Enablement Capabilities
There’s something familiar about logging into today’s leading consumer platforms. When I open up Netflix, I’m usually served a delightful array of British comedies. Don’t…
Nick Edouard
Forrester Report: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale
AI in marketing. So hot right now. With artificial intelligence disrupting nearly every industry, it’s poised to launch B2B marketing into an exciting new era…
Amanda Levine
4 One-And-Done B2B Content Experiences To Avoid
You finally sit down to watch the first episode of that new Netflix show you keep seeing ads for everywhere. As it ends and the…
Cassandra Jowett
Are Your Landing Pages Helping Or Hurting Your Marketing?
Somehow, over the years, I’ve become known as “the computer person” in my family. Even though I have a degree in journalism and my job…
Cassandra Jowett