How To Spot Your Most Sales-Ready Buyers With Real Content Insight

Which prospects are truly worthy of your sales team’s time and effort? It’s one of the most central and divisive questions in B2B marketing. Get…

Forrester Report: The Birth Of The B2B Consumer

My four least favorite words: “Are you still watching?” Yes, Netflix, I am! Yet despite the instant guilt I feel for watching that third episode…

10 Tips for Improving Your Form Strategy

For B2B marketers, forms are a necessary evil for converting anonymous traffic to known contacts, fast tracking a lead to sales, starting a free trial…

Sales And Marketing Relationship Therapy Session 2: What’s In A Lead?
Welcome back! I hope you’ve been communicating better since our last Sales and Marketing Relationship Therapy session. Today, we are going to dive a bit…
Gina Gillis
Was Your Last Campaign Successful? 6 Questions To Ask
So you’ve launched an amazing campaign or marketing program. You nurtured this baby from conception to birth. Now, it’s time to sit back, pat yourself…
Amanda Levine
4 Bad B2B Content Experiences And How To Avoid Them
You finally sit down to watch the first episode of that new Netflix show you keep seeing ads for everywhere. As it ends and the…
Cassandra Jowett
Why The Adobe-Marketo News Unlocks Exciting New Options For Marketers
By now, you’ve probably heard about the Adobe Marketo acquisition news. The team here at PathFactory has been abuzz with excitement since the speculation started…
Mark Opauszky
#B2BChannelPanel Round-Up: Email
These days, inboxes overfloweth making it harder and harder to get to your ideal B2B buyers. By 2020, an estimated 300 billion emails will be…
Amanda Levine