How To Spot Your Most Sales-Ready Buyers With Real Content Insight

Which prospects are truly worthy of your sales team’s time and effort? It’s one of the most central and divisive questions in B2B marketing. Get…

7 Twitter Handles To Follow At B2BMX
B2B Marketing Exchange 2019 is around the corner and the PathFactory team is counting down the days. And not just because we get to escape…
Amanda Levine
But Did It Work? Answering Marketing And Sales’ Burning Questions With Path Analytics And PathFactory For Sales
PathFactory has always been focused on two essential marketing outcomes: Enabling buyers by empowering them to binge on your marketing on-demand Generating insight by measuring…
Chris Vandermarel
Sales & Marketing Relationship Therapy: Decoding the 5 Love Languages
Thanks for joining me again for our Sales & Marketing Relationship Therapy session. Last session, we dug deep into the meaning of lead quality as…
Emily Mckeown
How Invoca Tripled Target Account Engagement By Improving The Buyer Experience
Invoca’s sales cycle is complex and high-touch. As a result, reps have a limited capacity in the actual number of deals that they can work…
Amanda Levine
How To Nurture Buyers After GDPR: Maximize Every Marketing Moment
May 25, 2018 was a historic day for B2B marketers. It’s the day GDPR came into effect. While some saw this as a reason to…
Chris Vandermarel
Roundtable Round-Up: 2019 Content Marketing Trends
Content marketing is more important than ever in B2B; however, it’s getting harder and harder to get it right. According to recent research by The…
Amanda Levine