It’s that time of year again: Bells are jingling, lights are twinkling, and malls are packed with shoppers in search of the perfect gifts for their loved ones. After all, tis the season of giving and nothing beats the satisfaction of seeing someone’s eyes light up when they unwrap the perfect present.
Your marketing content is just like a holiday gift. When you think of it this way, it seems pretty wild to deliver content using marking tactics of old. These 3 videos answer the question: What if we gave holiday gifts the way content is delivered using old-school marketing tactics?
There’s nothing festive about forms
Imagine giving a gift with strings attached–like having to share personal information in order to receive it. Crazy, right? After all, there really is nothing festive about forms…
*Note: PathFactory used to be called LookBookHQ, so you’ll notice our name is different in the videos… but we still feel the same way about forms!
Giving the wrong thing to the wrong person at the wrong time
You gave a gift to your 80-year-old grandma last year and she absolutely loved it! Does that mean it’s the right gift for everyone else on your list? Of course not. There’s no one-size-fits-all solution for gifting, and the same goes for marketing content. Personalization will help avoid awkward moments like this one…
Delivering content according to your schedule
In today’s busy world, you can’t expect people to consume content according to your schedule. That will just get you on the naughty list! It’s far nicer to let your prospects consume content on their own schedule and at their own pace. Avoid a “bah-humbug” moment like this and don’t gift in pieces…
Hope you enjoyed! Happy holidays from all of us here at PathFactory (we used to be LookBookHQ).