The Results With PathFactory
increase in engagement with PathFactory vs. one-and-done content offers
improvement in closed-won when PathFactory tracks were utilized
for the SDR team
Allocadia couldn’t answer their big content strategy questions
The corporate marketing team at Allocadia had built a strong content strategy that experienced some success, but it was based too much on intuition and gut feeling than high-quality data. The tools they used to measure the impact of their content only provided limited insight into its performance, such as website traffic and form fills. They needed a way to confirm their suspicions on what was working, and what wasn’t, to unlock the next evolution of their content marketing maturity and deliver a better buying experience for Allocadia’s prospects.
Using content intelligence to accelerate and optimize their content strategy
Allocadia trusted PathFactory data to help uncover the answers they were looking for. The corporate marketing team packaged all their content in PathFactory Content Tracks and distributed it across as many channels as possible to gather real-time content performance data.
This content intelligence allowed Allocadia to:
Identify top-performing content for each use case at each stage of their buyer’s journey
Hone in on what resonates best with their audience
Understand the best time to deploy the content for optimal pipeline acceleration
Content performance data working in conjunction with PathFactory-powered fast-moving buyer alerts to sales helped drive more effective and efficient content marketing results.