"PathFactory provides great insights into content consumption across all of our assets. It makes it easy to gauge buyer intent and react to those who are heavily engaged."
Adam Kaiser
Vice President, Global Marketing
GAN Integrity
Vice President, Global Marketing
GAN Integrity
Remove friction from the B2B customer journey

How has COVID-19 impacted B2B marketing?
Join PathFactory and Demandbase for a live webinar Wednesday, July 15th at 12PM ET/9AM PT to learn how B2B buying behavior has changed during the pandemic.
Micro-personalize the content journey using AI
Deliver your B2B content just like Netflix and Amazon. By understanding the complete content consumption history of your audience and having a deep understanding of your content, PathFactory can micro-personalize journeys and make them unique to each person.
"I'm very pleased with what we've been able to accomplish with PathFactory and the myriad ways we can use the tool to improve our content and sales outreach programs."
Linda Souza
Senior Vice President, Marketing
CareerArc

Gartner Cool Vendor in Technology Marketing
In 2019, Gartner analysts named PathFactory one of three Cool Vendors in Technology Marketing.