"PathFactory provides great insights into content consumption across all of our assets. It makes it easy to gauge buyer intent and react to those who are heavily engaged."

Adam Kaiser
Vice President, Global Marketing
GAN Integrity

Remove friction from the B2B customer journey

Headshot of Adam Kaiser, a smiling man with brown hair and glasses wearing a blue collared shirt and blazer.

How has COVID-19 impacted B2B marketing?

Join PathFactory and Demandbase for a live webinar Wednesday, July 15th at 12PM ET/9AM PT to learn how B2B buying behavior has changed during the pandemic.

Micro-personalize the content journey using AI

Deliver your B2B content just like Netflix and Amazon. By understanding the complete content consumption history of your audience and having a deep understanding of your content, PathFactory can micro-personalize journeys and make them unique to each person.

Icon of a teal chart with an upward trend and a blue arrow pointing up

Increase revenue

Reduce friction by building real-time content journeys using AI and eliminating hard gating.

Icon of a pink analog clock

Better engagement data

Focus your sales and marketing efforts where your audience is spending the most time.

Icon of a dollar sign in a green circle

Reduce costs

Get the most out of every (expensive) click by giving your audience everything they need in real-time.

Image of a confusing maze with examples of content lost inside. Outside of the maze is a user frustrated with the difficult experience they are having looking for all the content.

B2B marketing status quo

  • Friction for your audience. Dead-end destinations, unnecessary gates, and impossible-to-find content.
  • Poor engagement signals for you. Clicks, forms fills, and page visits don’t tell you if your audience has actually consumed your content.

Pieces of content lined up in a straight row for a happy user who can now consume what they want without friction.

Frictionless B2B marketing

  • Create micro-personalized content journeys for your audience in real time based on their content consumption history.
  • Crystal clear engagement signals for you. Identify sales-ready buyers, and which content and channels are working based on time spent consuming content.

"I'm very pleased with what we've been able to accomplish with PathFactory and the myriad ways we can use the tool to improve our content and sales outreach programs."
Linda Souza
Senior Vice President, Marketing
Circle Headshot of Linda Souza, smiling woman with long brown hair

Removing friction from B2B marketing and sales

Gartner Cool Vendor in Technology Marketing

In 2019, Gartner analysts named PathFactory one of three Cool Vendors in Technology Marketing.