Content Experience Platform

PathFactory is the only AI-powered platform that combines content experiences, buyer engagement data, and marketing automation to drive meaningful B2B interactions that grow pipeline.

The PathFactory Advantage

From personalized content recommendations, to CRM insights, to marketing chatbots, PathFactory is the content engine your revenue team needs to increase buyer engagement and personalize marketing campaigns at scale.

Personalized Content Experiences

Build content playlists and microsites that are tailored to individual buyer journeys, industries, companies, and personas. Deliver them at scale and without manual intervention.

Your unlimited, PathFactory video hub.

Always-On Website Personalization

Provide buyers with highly relevant content by recommending next best assets based on first and third-party data, including account details, recent interactions, and trending topics. Implement these recommendations through seamlessly integrated website widgets or carousels.

A visual representation of a customized B2B content journey.

Content Engagement Analytics

Understand the content consumption of accounts and visitors to determine which accounts are the most sales-ready, and which topics and assets are resonating with them.

A viewer going through a binge, and all of the time they viewed each asset is being tracked.

CRM Insights

Gain comprehensive content engagement insights across leads, contacts, opportunities, and accounts to empower your sales team with data-driven content recommendations.

Ari Capogeanis headshot
Ari Capogeannis
Sr. Director, Enterprise Revenue Marketing
NVIDIA
“PathFactory experiences are integral to our journey optimization goals.
They fuel engagement and personalization across our complex matrix of personas, buying groups, channels and use cases.”

Customer Results

129%

increase in pipeline generation

65%

longer session times

358%

increase in conversions