Content Experience Platform
PathFactory is the only AI-powered platform that combines content experiences, buyer engagement data, and marketing automation to drive meaningful B2B interactions that grow pipeline.
The PathFactory Advantage
From personalized content recommendations, to CRM insights, to marketing chatbots, PathFactory is the content engine your revenue team needs to increase buyer engagement and personalize marketing campaigns at scale.
Personalized Content Experiences
Build content playlists and microsites that are tailored to individual buyer journeys, industries, companies, and personas. Deliver them at scale and without manual intervention.
Always-On Website Personalization
Provide buyers with highly relevant content by recommending next best assets based on first and third-party data, including account details, recent interactions, and trending topics. Implement these recommendations through seamlessly integrated website widgets or carousels.
Content Engagement Analytics
Understand the content consumption of accounts and visitors to determine which accounts are the most sales-ready, and which topics and assets are resonating with them.
CRM Insights
Gain comprehensive content engagement insights across leads, contacts, opportunities, and accounts to empower your sales team with data-driven content recommendations.
They fuel engagement and personalization across our complex matrix of personas, buying groups, channels and use cases.”
Customer Results
increase in pipeline generation
longer session times
increase in conversions
