Forrester Analyst Christine Polewarczyk joins PathFactory as SVP Product Marketing & Research
Christine Polewarczyk brings over 20 years of experience in B2B marketing, content and operations
Toronto, ON – June 6, 2022 – With more than 20 years of experience in B2B marketing, content strategy, and operations, Christine Polewarczyk joins PathFactory from Forrester where she was an evangelist for content strategy, content marketing, and content operations.
“Given PathFactory is the Intelligent Content Platform, it only seemed natural that Christine would join us,” said Dev Ganesan, CEO & President of PathFactory. “Her knowledge of the content ecosystem in B2B marketing and sales, paired with her strong product marketing background will allow PathFactory to continue to lead the market in providing content experiences that accelerate the buyer journey.”
Prior to Forrester, Polewarczyk worked at Sirius Decisions, and held various marketing and consulting positions across start-ups and large enterprises, including SDL Language, Cisco, Iron Mountain, PTC, Salesforce, SAP, and TechTarget.
“In my role at Forrester, I saw the landscape of players. It was clear to me that PathFactory is the undisputed leader in Content Intelligence,” Christine commented. “The product roadmap and innovation is robust and exciting. The Intelligent Content Platform continues to evolve and will certainly impact the way marketers and sales align better around serving up the right content throughout the customer experience. I’m looking forward to accelerating our market position even further and working with customers, prospects, and the team to continue to elevate what I believe is the market leader in full lifecycle content intelligence and experiences.”
PathFactory recently announced its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Key first-party buying signals are now surfaced to BDRs, AEs, and field marketing to aid in understanding their buyers with recommended next best actions to close deals quicker.
Leading enterprise and mid-market B2B companies use PathFactory’s Intelligent Content Platform to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences and virtual events across the buyer’s journey. PathFactory was named the inaugural Visionary CX ISV Partner of the Year award winner at the 2020 Oracle Markie Awards, recognized by Deloitte as one of North America’s Technology Fast 500, and ranked #13 on the 2020 Growth List of Canada’s fastest-growing companies. It was also named a Fall 2021 Content Experience Leader by G2, a 2019-2021 Top-Rated Content Marketing Software by TrustRadius, and a 2019 Cool Vendor in Technology Marketing by Gartner. Visit PathFactory.com to learn more.