Remove friction from the B2B buyer's journey
STOP MARKETING. START ENABLING YOUR BUYERS.
Today’s consumerized B2B buyers self-educate more than ever, spending 67% of their journeys researching independently. But buyers are experiencing a frustrating amount of friction along their path to purchase. PathFactory fixes that by enabling buyers.
New Forrester report
AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale
PathFactory’s Content Insight and Activation Engine leverages AI, fueled by the complete consumption history of your buyers as well as the metadata on what the content is really about. Much like Netflix and Amazon, our Engine uses this data to automatically curate micro-personalized journeys that are unique to each buyer.