"PathFactory provides great insights into content consumption across all of our assets. It makes it easy to gauge buyer intent and react to those who are heavily engaged."
Adam Kaiser
Vice President, Global Marketing
GAN Integrity
Vice President, Global Marketing
GAN Integrity
Remove friction from the B2B customer journey
Announcing A New PathFactory + 6sense Integration
Two best-in-class technologies join forces to marry two critical data sets for ABM— account identification and content consumption data
Micro-personalize the content journey using AI
Deliver your B2B content just like Netflix and Amazon. By understanding the complete content consumption history of your audience and having a deep understanding of your content, PathFactory can micro-personalize journeys and make them unique to each person.
Increase revenue
Reduce friction by building real-time content journeys using AI and eliminating hard gating.
Better engagement data
Focus your sales and marketing efforts where your audience is spending the most time.
Reduce costs
Get the most out of every (expensive) click by giving your audience everything they need in real-time.
WITHOUT PATHFACTORY
B2B marketing status quo
Friction for your audience. Dead-end destinations, unnecessary gates, and impossible-to-find content.- Poor engagement signals for you. Clicks, forms fills, and page visits don’t tell you if your audience has actually consumed your content.
WITH PATHFACTORY
Frictionless B2B marketing
Create micro-personalized content journeys for your audience in real time based on their content consumption history.- Crystal clear engagement signals for you. Identify sales-ready buyers, and which content and channels are working based on time spent consuming content.
Removing friction from B2B marketing and sales
Gartner Cool Vendor in Technology Marketing
In 2019, Gartner analysts named PathFactory one of three Cool Vendors in Technology Marketing.
