Give your buyers a better, faster, easier experience

YOUR BUYER'S JOURNEY, ALWAYS ON AND ON-DEMAND

PathFactory takes all of your content and uses it to personalize the experience for every single one of your buyers. Then we tell you exactly how they engage.

Complimentary Forrester report

The Birth of The B2B Consumer

B2B buyers have changed. In this report, Forrester analyst Steven Casey explains how to adapt so you don't get left behind.

THE PATH TO BETTER MARKETING DECISIONS

Content Insight

Understand how content moves your prospects through the buyer’s journey, and the impact it has on pipeline and revenue. The path to better marketing decisions begins with better insight into content engagement.

THE PATH TO ALWAYS-ON CUSTOMER EXPERIENCES

Content Activation

Your buyers live in a world of Netflix, Spotify, and Amazon. They expect to get the information they need, when they need it, on-demand. Put your buyers on the path to purchase by delivering personalized content experiences at scale.

“Using PathFactory, we can accelerate buyer education on every channel and understand the impact of content on the buying process.”
Mervyn Alamgir
Senior Director, Digital Marketing
TIBCO Software

Powering enterprise content insight and activation