Content Intelligence and Personalization Platform for B2B Marketers
PathFactory tells you what content is working (and not working) so you can:
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Create personalized content experiences for individual buyers
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Increase content engagement among target accounts
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Connect content to revenue and (finally) measure content ROI
What is PathFactory?
Uncover Your Best Content
Keep your content organized, tagged, and easily-searchable within PathFactory, while using the built-in analytics suite to surface high-performing content.
Create Campaigns That Convert
Stop sending your buyers to one-off content assets, and instead share highly-curated, relevant content journeys featuring information they need to make a buying decision.
Track Buyer Engagement and Intent
Keep tabs on known and anonymous buyers at the account and individual level, so your go-to-market team has the right insights to prioritize deals and start sales conversations.
Connect Content To Revenue
Prove marketing ROI by capturing your content’s influence on your sales funnel, while analyzing the highest-converting content and channels.
Win Deals With Content AI and Data
Combine first- and third-party intent, content engagement, and customer profile data to help you optimize your campaigns to achieve results—every time.
We Partner and Integrate With the Best
Give your brand
the PathFactory treatment
What’s Included?
Every user gets access to the entire PathFactory suite
Content Experiences
Manage your content and create personalized content experiences for the entire buyer journey.
Content AI & Automation
Improve ABM personalization and accelerate deal velocity with AI-powered recommendations.
Revenue Intelligence
See how your content influences pipeline, track account health, and find hidden revenue opportunities.
Analytics
Gain a unified view of marketing- and sales-led content activation and uncover buyer engagement patterns.
Add ContentAI To Your Tech Stack
Go-to-market teams can easily integrate PathFactory with tools in their existing stack, including Salesforce, Marketo, and Google Analytics.
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