LookBookHQ is now PathFactory
THE PATH TO BETTER MARKETING OUTCOMES
Learn about the launch of the first ever Content Insight & Activation Engine and why we changed our name.
Complimentary Forrester report
The Birth of The B2B Consumer
B2B buyers have changed. In this report, Forrester analyst Steven Casey explains how to adapt so you don't get left behind.
THE PATH TO BETTER MARKETING DECISIONS
Content Insight
Understand how content moves your prospects through the buyer’s journey, and the impact it has on pipeline and revenue. The path to better marketing decisions begins with better insight into content engagement.
THE PATH TO ALWAYS-ON CUSTOMER EXPERIENCES
Content Activation
Your buyers live in a world of Netflix, Spotify, and Amazon. They expect to get the information they need, when they need it, on-demand. Put your buyers on the path to purchase by delivering personalized content experiences at scale.
Powering enterprise content insight and activation
