Remove friction from the B2B buyer's journey

STOP MARKETING. START ENABLING YOUR BUYERS.

Enable your buyers by delivering on-demand access to the most relevant content and information when they need it.

New Forrester report

AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale

THE PATH TO BETTER MARKETING DECISIONS

Content Insight

Understand how content moves your prospects through the buyer’s journey, and the impact it has on pipeline and revenue. The path to better marketing decisions begins with better insight into content engagement.

THE PATH TO ALWAYS-ON CUSTOMER EXPERIENCES

Content Activation

Your buyers live in a world of Netflix, Spotify, and Amazon. They expect to get the information they need, when they need it, on-demand. Put your buyers on the path to purchase by delivering personalized content experiences at scale.

“Using PathFactory, we can accelerate buyer education on every channel and understand the impact of content on the buying process.”
Mervyn Alamgir
Senior Director, Digital Marketing
TIBCO Software

Powering enterprise content insight and activation