The Self-Serve Buyer Meets the Age of AI
PathFactory is the content intelligence platform that turns your content and buyer data into personalized experiences and first-party signals that drive revenue.
Trusted by the world's leading companies
B2B Buying Is Now AI-Driven and Self-Serve
Recognized by Forrester as a Leader for Conversation Automation Solutions (Q4 2025), PathFactory empowers buyers to self-serve with AI-driven content intelligence.
An Intelligent Way to Guide Buyers
From personalized destinations to actionable intelligence, PathFactory helps you deliver buyer journeys that scale and prove revenue impact.
Deploy Intelligent, Personalized Content Journeys
Use our library of Experience Templates to instantly create personalized content destinations that keep buyers engaged. Combine curated content playlists with an intelligent conversation agent that guides prospects forward and captures intent at every step.
Build Once. Let AI Personalize Everywhere.
Stop building hundreds of one-off pages. Our dynamic Rules Engine uses a single template combined with PathFactory's Recommender Service to deliver tailored journeys to all your target segments. This powerful intelligence automatically personalizes the content and CTAs, delivering scale without the heavy lift.
Connect Every Engagement to Revenue
Go beyond clicks and lead scores. Track buyer committee engagement and connect it directly to pipeline impact, so you know which programs actually drive growth.
An Intelligent Way to Win
Whether you’re focused on ABM, demand generation, or website conversion, PathFactory turns every motion into measurable growth.
Win Your Target Accounts with Content Intelligence
Arm your revenue teams to win high-value accounts with personalized sales-guided content journeys, account-specific content hubs, and tailored experiences.
Accelerate Your Demand Engine with AI-Powered Journeys
Convert leads faster with automated nurtures, event follow-up, and free-trial journeys powered by dynamic personalization and real-time engagement.
Convert Your Anonymous Funnel with Real Engagement Signals
Turn unknown visitors into qualified prospects with AI-guided content journeys that engage, educate, and reveal true buying intent.
The Intelligent Journey Platform
PathFactory unifies experiences, engagement, and intelligence into one platform, so every buyer journey is personalized, connected, and measurable.
Create bingeable playlists, personalized hubs, and dynamic landing pages in minutes. Power each experience with AI-driven recommendations that guide every visitor to their next best asset.
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“PathFactory is an essential part of the tech stack. It helps shine a light on accounts that are in-market through one of the strongest intent signals: content engagement.”
Raymon David
Head of Web, Marketing Operations, Outbound, Qualification and Analytics
Connect Your Entire Revenue Stack
PathFactory seamlessly connects with your favorite CRM, MAP, and sales engagement platforms to deliver actionable insights where your teams already work.
