Remove friction from the B2B buyer's journey
STOP MARKETING. START ENABLING YOUR BUYERS.
Today’s consumerized B2B buyers self-educate more than ever, spending 67% of their journeys researching independently. But buyers are experiencing a frustrating amount of friction along their path to purchase. PathFactory fixes that by enabling buyers.
New Forrester report
AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale
WITHOUT PATHFACTORY
B2B buying status quo
Friction for the buyer. Dead end content experiences, unnecessary gates, and impossible-to-find content.- Bad buying signals for the marketer. Clicks, forms fills, and page visit metrics that don’t tell you if your buyer has actually consumed your content.
WITH PATHFACTORY
The enabled B2B buyer
An on-demand content journey for the buyer. Enable your buyers with micro-personalized recommendations based on their content consumption history.- Crystal clear buying signals for the marketer. Identify your most sales-ready buyers based on the amount of time they’ve spent consuming content.
The Engine
PathFactory’s Content Insight and Activation Engine leverages AI, fueled by the complete consumption history of your buyers as well as the metadata on what the content is really about. Much like Netflix and Amazon, our Engine uses this data to automatically curate micro-personalized journeys that are unique to each buyer.
The benefits of enabling your buyer
Improve Conversion
Create higher quality demand that converts better.
Reduce Cycle Times
Get out of the way of the buyer so they can move faster.
Optimize Marketing Spend
Get better return from channels and programs.
Powering content insight and activation
Gartner Cool Vendor 2019
PathFactory Named A 2019 Gartner Cool Vendor In Technology Marketing
