LookBookHQ is now PathFactory

THE PATH TO BETTER MARKETING OUTCOMES

Learn about the launch of the first ever Content Insight & Activation Engine and why we changed our name.

New eBook

Introduction to Content Activation

Ditch passive content delivery and put your buyers on the path to better buying decisions.

THE PATH TO BETTER MARKETING DECISIONS

Content Insight

Understand how content moves your prospects through the buyer’s journey, and the impact it has on pipeline and revenue. The path to better marketing decisions begins with better insight into content engagement.

THE PATH TO ALWAYS-ON CUSTOMER EXPERIENCES

Content Activation

Your buyers live in a world of Netflix, Spotify, and Amazon. They expect to get the information they need, when they need it, on-demand. Put your buyers on the path to purchase by delivering personalized content experiences at scale.

“Using PathFactory, we can accelerate buyer education on every channel and understand the impact of content on the buying process.”
Mervyn Alamgir
Senior Director, Digital Marketing
TIBCO Software

Powering enterprise content insight and activation