Content Intelligence and Personalization Platform for B2B Marketers

Stop guessing when it comes to your content.

PathFactory tells you what content is working (and not working) so you can:

  • Create personalized content experiences for individual buyers

  • Increase content engagement among target accounts

  • Connect content to revenue and (finally) measure content ROI

24%

increase in closed won revenue

 

93%

increase in content views

 

129%

increase in pipeline generation

 

Ready To See Results?

What is PathFactory?

PathFactory creates AI-powered, personalized content experiences proven to accelerate deal velocity, convert buyers, and intelligently connect content to revenue.

Uncover Your Best Content

Keep your content organized, tagged, and easily-searchable within PathFactory, while using the built-in analytics suite to surface high-performing content.

PathFactory highlights best content

Create Campaigns That Convert

Stop sending your buyers to one-off content assets, and instead share highly-curated, relevant content journeys featuring information they need to make a buying decision.

PathFactory highlights campaigns that convert

Track Buyer Engagement and Intent

Keep tabs on known and anonymous buyers at the account and individual level, so your go-to-market team has the right insights to prioritize deals and start sales conversations.

PathFactory highlights Buyer Engagement

Connect Content To Revenue

Prove marketing ROI by capturing your content’s influence on your sales funnel, while analyzing the highest-converting content and channels.

PathFactory highlights account insights

Win Deals With Content AI and Data

Combine first- and third-party intent, content engagement, and customer profile data to help you optimize your campaigns to achieve results—every time.

PathFactory highlights winning formula

We Partner and Integrate With the Best

Sense logo
Abma logo
Adobe logo
Adobe Experience Manager logo
Aprimo logo
Databig logo
Demandbase logo
Eloqua logo
Heinz Marketing logo
Inverta logo
Marketo logo
MOI logo
Oracle logo
Persistent logo
Relationship One logo
Resulticks logo
Salesforce logo
Well Planned Web logo
Well Planned Web logo
Salesforce logo
Resulticks logo
Relationship One logo
Persistent logo
Oracle logo
MOI logo
Marketo logo
Inverta logo
Heinz Marketing logo
Eloqua logo
Demandbase logo
Databig logo
Aprimo logo
Adobe Experience Manager logo
Abma logo
Adobe logo
Sense logo

Give your brand
the PathFactory treatment

PathFactory demo assets on various devices

What’s Included?

Every user gets access to the entire PathFactory suite

Content Experiences

Manage your content and create personalized content experiences for the entire buyer journey.

PathFactory highlights campaigns screenshot

Content AI & Automation

Improve ABM personalization and accelerate deal velocity with AI-powered recommendations.

PathFactory highlights content screenshot

Revenue Intelligence

See how your content influences pipeline, track account health, and find hidden revenue opportunities.

PathFactory highlights revenue intelligence screenshot

Analytics

Gain a unified view of marketing- and sales-led content activation and uncover buyer engagement patterns.

PathFactory highlights engagement screenshot

Add ContentAI To Your Tech Stack

Go-to-market teams can easily integrate PathFactory with tools in their existing stack, including Salesforce, Marketo, and Google Analytics.

PathFactory ContentAI integration with various software, including Salesforce, Marketo, and Google Analytics

We Don’t Like to Brag…

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G2 High Performer Americas Winter 2024 Badge
G2 Enterprise Leader Americas Winter 2024 Badge
G2 Enterprise Leader Winter 2024 Badge
G2 Most Implementable Enterprise Winter 2024 Badge
G2 Leader Americas Winter 2024 Badge
G2 Enterprise Americas Leader Winter 2024 Badge
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See What Some of Our Customers Say

Cisco logo
Fiix logo
HG Insights logo
Invoca logo
91%
increase in content consumption
202%
increase in engaged audience YoY
PathFactory serves enablement content in bingeable, single-browser experiences, making it easy to educate partners and understand behavior.
Cisco
|
Marketing Technology Manager
70%
increase in win rate
24%
increase in deal velocity
The ability to tailor experiences…is worth its weight in gold. It helps us improve our conversion rates, improve stickiness, and deliver our content.
Fiix
|
VP Growth Marketing
12x
increase in content engagement time
61%
increase in demo request form fills
Thanks to the integration between PathFactory and Marketo, we provide improved, tailored experiences for each of our target accounts.
HG Insights
|
Senior Marketing Manager
132%
increase in Average Contract Value
200
Hours web developer time saved
Implementing PathFactory has completely changed the way we engage our target accounts. That ability to create account-specific content experiences has also greatly improved sales and marketing alignment.
Invoca
|
Director of Marketing Operations