Accelerate nurture, improve win rates, and understand content performance

WITH PATHFACTORY'S INTELLIGENT CONTENT PLATFORM

In a digital-only world, remove friction by delivering the intelligent content experiences and engaging virtual events your customers need while understanding their content consumption.

A flywheel representing the relationship between content consumption (front-end browsing experience featuring a video thumbnail) and content intelligence (back-end analytics experience featuring charts and graphs representing content consumption data). Arrows pointing between the two images represent how content consumption creates data and the data fuels personalization on the front-end for visitors.

How Content Intelligence Drives Digital Transformation for B2B Marketers

Learn more about content intelligence and how it gives marketers across the organization a 360-degree view of content throughout the buyer’s journey so you can take a more data-driven approach to your marketing strategy.

"PathFactory provides great insights into content consumption across all of our assets. It makes it easy to gauge buyer intent and react to those who are heavily engaged."

Adam Kaiser
Senior Vice President, Global Marketing
GAN Integrity
Headshot of Adam Kaiser, a smiling man with brown hair and glasses wearing a blue collared shirt and blazer.
Icon of a teal chart with an upward trend and a blue arrow pointing up

Increase revenue

Reduce friction by building real-time content journeys using AI and eliminating hard gating.

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Better engagement data

Focus your sales and marketing efforts where your audience is spending the most time.

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Reduce costs

Get the most out of every (expensive) click by giving your audience everything they need in real-time.

Image of a confusing maze with examples of content lost inside. Outside of the maze is a user frustrated with the difficult experience they are having looking for all the content.
WITHOUT PATHFACTORY

B2B marketing status quo

  • Friction for your audience. Dead-end destinations, unnecessary gates, and impossible-to-find content.
  • Poor engagement signals for you. Clicks, forms fills, and page visits don’t tell you if your audience has actually consumed your content.

Pieces of content lined up in a straight row for a happy user who can now consume what they want without friction.
WITH PATHFACTORY

Frictionless B2B marketing

  • Create micro-personalized content journeys for your audience in real time based on their content consumption history.
  • Crystal clear engagement signals for you. Identify sales-ready buyers, and which content and channels are working based on time spent consuming content.

"I'm very pleased with what we've been able to accomplish with PathFactory and the myriad ways we can use the tool to improve our content and sales outreach programs."
Linda Souza
Senior Vice President, Marketing
CareerArc
Circle Headshot of Linda Souza, smiling woman with long brown hair

Removing friction from B2B marketing and sales

OUR CUSTOMERS
HAVE SPOKEN!

At PathFactory, we work hard to provide an outstanding customer experience every step of the way, from onboarding and tech support to recommendations and best practices. We’re honored to receive top marks from G2 for quality of support, scoring 9.4 out of 10.