Marketers use PathFactory at every stage of the customer lifecycle

Circular Headshot of Shannon Waterfall on top of the white Allocadia logo

17% increase in engagement

“Using PathFactory allowed us to understand, accelerate, and optimize our content strategy to ensure we’re delivering a better buyer’s journey that generates results.”

Circular Headshot of Mervyn Alamgir on top of the white Tibco logo

40% improvement in funnel velocity

“We now score leads based on their engagement with assets in PathFactory rather than simply relying on clicks or downloads–and we’ve seen impressive lifts in our lead funnel performance.”

Circular Headshot of Maureen Robbs on top of the white Cisco logo

3.5X boost in customer adoption

“Combining data with effective tools like PathFactory, we can have more than 100K highly personalized conversations with our customers to guide them on their path to success.”

The marketers have spoken

“Great tool for continued engagement and robust content analytics”

– Caitlin F


“Never ever have to fill a form again”

– Ankit S.


“Great company, great people, great product”

– Jonathan L.

The marketers have spoken


TrustYou increased revenue 4.5X from a key content asset


Find out how Invoca is personalizing ABM at scale

PathFactory customers in their own words