Marketers use PathFactory at every stage of the customer lifecycle

Circular Headshot of Shannon Waterfall on top of the white Allocadia logo

17% increase in engagement with PathFactory vs. one-and-done content offers

“As our content strategy matured, we had too many questions about how our content performed and where we should go next. Using PathFactory allowed us to understand, accelerate, and optimize our content strategy to ensure we’re delivering a better buyer’s journey that generates results.”

Circular Headshot of Mervyn Alamgir on top of the white Tibco logo

TIBCO saw a 40% improvement in funnel velocity

"We now score leads based on their engagement with assets in PathFactory rather than simply relying on clicks or downloads–and we’ve seen impressive lifts in our lead funnel performance."

Circular Headshot of Maureen Robbs on top of the white Cisco logo

Cisco boosted customer adoption by 3.5X

“Combining data with effective tools like PathFactory, we can have more than 100K highly personalized conversations with our customers to guide them on their path to success.”

The marketers have spoken


"Great tool for continued engagement and robust content analytics"

- Caitlin F.

“Never ever have to fill a form again”

- Ankit S.

“Great company, great people, great product”

- Jonathan L.

Top Rated 2022


TrustYou increased revenue 4.5X from a key content asset


Find out how Invoca is personalizing ABM at scale

PathFactory customers in their own words