National Instruments helped buyers self-educate faster across multiple channels, boosting content engagement by over 1000%
John DeBrincat
Director of Demand Generation
“PathFactory has helped Kareo improve lead flow, speed-to-learn and down-funnel conversion by accommodating our prospects’ appetites for more content in the moment.”

Marketers use PathFactory at every stage of the customer lifecycle

Trupanion increased content consumption 9.4X

“The content consumption insights that PathFactory provides allow us to stop spending money on low quality leads, and start using more of our budget where it drives revenue.”

TIBCO saw a 40% improvement in funnel velocity

"We now score leads based on their engagement with assets in PathFactory rather than simply relying on clicks or downloads–and we’ve seen impressive lifts in our lead funnel performance."

Cisco boosted customer adoption by 3.5X

“Combining data with effective tools like PathFactory, we can have more than 100K highly personalized conversations with our customers to guide them on their path to success.”

The marketers have spoken


"Great tool for continued engagement and robust content analytics"

- Caitlin F.

“Never ever have to fill a form again”

- Ankit S.

“Great company, great people, great product”

- Jonathan L.

Top Rated 2019


TrustYou increased revenue 4.5X from a key content asset


Find out how Invoca is personalizing ABM at scale

PathFactory customers in their own words