Folloze vs. PathFactory
Trying to decide between the two? We can help.
While both solutions offer buyer and account personalization capabilities that are useful for ABM campaigns, most marketing teams need their tech stack to support multiple use cases like demand gen, nurture, and web conversion.
Marketing teams choose PathFactory because they want better insight into the content journeys of their target buyers and buying groups—and that level of detail isn’t available anywhere else.
Marketing doesn't end at ABM. Your tech shouldn't either.
Folloze is known for its ABM personalization. Their customers appreciate the flexibility of a no-code page builder and 360° analytics that track accounts, contacts, and content.
But PathFactory offers all of this and more. AI-driven content management and recommendations, deep content intelligence, and the ability to track buying groups and buyer journeys. All while connecting your content’s performance to revenue and pipeline.
Let's talk about the differences between both platforms
The best way to deliver personalized content experiences at every stage of the buyer journey, while tracking content engagement of known and anonymous buyers.
✅ Connects content to revenue and pipeline growth
✅ Personalized digital experiences and content recommendations
✅ GenAI Buying Agent
✅ Integrates with Salesforce CRM
A buyer experience platform built for an ABM use case, but lacking deep content engagement insights and data about how buyers self-educate.
✅ ABM personalization capabilities
✅ ID Persistence
✅ Low-code solution
✅ 360 degree web analytics
PathFactory: Everything you need for your content (and more)
Complete Funnel Support (Including ABM)
No Code Page Creation and Personalization
360 Degree Analytics
AI Content Management and Collections
AI-Powered Content Recommendations
First Party Content Intelligence
Revenue Intelligence
GenAI Buying Agent
Connect Content to Revenue and Pipeline
Content Journey Tracking
FOLLOZE
PathFactory
"PathFactory is better on several levels: usability, scalability, platform support, integrations, and content consumption control."
PathFactory: the right choice when ABM just isn't enough
Personalized content journeys that buyers can’t resist and B2B marketers love.
What's In It For Buyers?
Frictionless research experience
Personalizing content experiences and providing deep engagement analytics to automatically optimize content strategies.
Personalize interactions with brand at scale
Personalizing content experiences and providing deep engagement analytics to automatically optimize content strategies.
Share the right content to buying committee
Personalizing content experiences and providing deep engagement analytics to automatically optimize content strategies.
What's In It For Revenue Teams?
More Leads & Opportunities
Personalizing content experiences and providing deep engagement analytics to automatically optimize content strategies.
Actionable Data and Insights
Personalizing content experiences and providing deep engagement analytics to automatically optimize content strategies.
Clearly measure content’s impact
Personalizing content experiences and providing deep engagement analytics to automatically optimize content strategies.
