Finally, The First Content Insight and Activation Engine For B2B Marketing
By Nick Edouard, President and Chief Product Officer at PathFactory At its heart, B2B marketing is a content-centric business. Always has been, always will be.…
ABM Success Stories: How ABM Trailblazers Are Personalizing ABM At Scale
Many marketers say they’re doing ABM. But, when it comes right down to it, they struggle to implement ABM at scale in meaningful ways. From inaccurate…
Content Activation At Work
By now you’ve (hopefully) heard about Content Activation and how it uncovers a brand new class of data that will transform your marketing outcomes. But…
The B2B Buying Disconnect: 3 Key Opportunities for B2B Vendors in 2018
B2B marketers churn out more content today than ever before. Yet a recent TrustRadius Buyer Survey reveals it may just not be the right type…
3 Key Elements Of A Content Activation Strategy
In a previous post, I highlight the perils of falling into a passive content trap. This post explores the antidote to passive content marketing and why…
The Perils Of Passive Content: A Cautionary Tale
What’s the last big purchase you made? A car? A house? A yacht perhaps (well, a girl can dream, right?). Now, think about what that…
How To Spot Your Most Sales-Ready Buyers With Engaged Intent
Which prospects are truly worthy of your sales team’s time and effort? It’s one of the most central and divisive questions in B2B marketing. Get…
