How To Spot Your Most Sales-Ready Buyers With Real Content Insight

Which prospects are truly worthy of your sales team’s time and effort? It’s one of the most central and divisive questions in B2B marketing. Get…

Forrester Report: The Birth Of The B2B Consumer

My four least favorite words: “Are you still watching?” Yes, Netflix, I am! Yet despite the instant guilt I feel for watching that third episode…

How To Nurture Buyers After GDPR: Maximize Every Marketing Moment
May 25, 2018 was a historic day for B2B marketers. It’s the day GDPR came into effect. While some saw this as a reason to…
Chris Vandermarel
Roundtable Round-Up: 2019 Content Marketing Trends
Content marketing is more important than ever in B2B; however, it’s getting harder and harder to get it right. According to recent research by The…
Amanda Levine
PathFactory’s 5 Best Marketing Campaigns of 2018
Starting a fresh, new year is the perfect time to reflect. Taking note of your hits and misses from the last 365 days allows you…
Amanda Levine
Herding Goldfish: Using Content Recommendations To Hold Your Buyers’ Attention
Care to take a guess on how long the average person’s attention span is? According to Statistic Brain, the average attention span in 2015 is…
Elle Woulfe
How To Enable B2B Content Bingeing
Hello, fellow B2B marketing nerds! Today, I’d like to share some of the cool things the PathFactory marketing team is doing in the B2B digital…
Chris Vandermarel