Virtual Events

Old School Trade Shows Are Costing You Time and Money

Trade shows aren't the only option. Here's why you shouldn't overlook digital and hybrid experiences in your event strategy.

Best Practices

PathFactory Makes ABM Easy With Templated Experiences

PathFactory’s Director of Pre-Sales Solutions Consulting shares four ways to use Templated Experiences

Marketing Leadership

Forrester B2B Summit 2023: The Year of the Content AI Clarion Call

Christine Polewarczyk, PathFactory's SVP of Product Marketing and Research, shares her thoughts on the rapid paradigm shift in content AI following Forrester B2B Summit

Account-based Marketing

PathFactory Makes ABM Easy With Templated Experiences

PathFactory’s Director of Pre-Sales Solutions Consulting shares four ways to use Templated Experiences

Demand Generation

Blind Zebra x PathFactory: How to Build High-Quality Pipeline Efficiently

PathFactory partnered with Blind Zebra, a sales coaching company, to offer a few tips on how companies can refresh their pipeline gen strategy.

Marketing Operations

Why B2B Sellers and Marketers Switch to PathFactory

Purchasing new software is a huge investment of time and money: you research, you get executive buy-in, you get the budget approved… so it can…