5 New Things You Can Learn About Your Content & Channel Performance From PathFactory’s New Reports
A century ago, John Wanamaker said, “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” And yet…
Anatomy Of An Award-Winning GDPR Email Campaign
This creative opt-in campaign took home a Killer Content Award because it performed 241% better than similar email campaigns.
How Invoca Tripled Target Account Engagement
With a complex sales cycle, Invoca's sales reps can only work so many deals each quarter. They needed to increase the quality of their opportunities.
3 Ways Customer Marketers Can Use Bingeable Content Post-Sale
The on-demand content experience isn’t just for converting buyers. It’s also a crucial strategy if you care about delivering and retaining your customers.
It’s Past Time Your Webinar Landing Pages Got A Makeover
Daniel Waas of GoToWebinar looks at some great and not so great examples of webinar landing pages and provides some hot tips on how to craft a winning one.
A vs B: Becoming The Ultimate Testing Champion Recording & Highlights
This action-packed panel explores best practices for marketing experimentation, answers audience questions, and dives into real-life testing examples.