How To Spot Your Most Sales-Ready Buyers With Real Content Insight

Which prospects are truly worthy of your sales team’s time and effort? It’s one of the most central and divisive questions in B2B marketing. Get…

The One Major Thing Holding B2B Marketers Back From Harnessing AI
Picture these two scenarios⁠—which do you think is a better experience? Scenario A: I go to a B2B website, and am greeted with “Hello PathFactory”…
Riviera Lev-Aviv
A vs B: Becoming The Ultimate Testing Champion Recording & Highlights
In case you missed it, PathFactory brought B2B marketing all-stars together for a scintillating live panel discussion on all things A/B testing. The panel features…
Amanda Levine
Marketing Leaders: These Are The Problems That Should Keep You Up At Night
A couple of weeks ago I had the pleasure of hosting a series of B2B CMO breakfasts with PathFactory in New York City, Chicago, and…
Matt Heinz
Why Content Hubs Frustrate Your Prospects And Slow Them Down
Today’s best B2B marketing teams are dramatically more accountable for revenue than ever before. They don’t just make money, they prove it. (Which beats the…
Elle Woulfe
Why We’re Running A vs B: Becoming The Ultimate Testing Champion
According to Gartner, only 33% of marketers currently use and deploy testing technology. With buyer enablement and better on-demand experiences at the helm of the…
Amanda Levine
The MQL Is Dead: Re-Thinking Your Marketing Forms Strategy
The marketing qualified lead (MQL), as B2B marketers know it, is dead. Okay not totally dead, but let me explain… If you’ve ever been a…
Tim Dubroy