Search
How To Nurture Buyers After GDPR: Maximize Every Marketing Moment
May 25, 2018 was a historic day for B2B marketers. It’s the day GDPR came into effect. While some saw this as a reason to…
Roundtable Round-Up: 2019 Content Marketing Trends
Content marketing is more important than ever in B2B; however, it’s getting harder and harder to get it right. According to recent research by The…
PathFactory’s 5 Best Marketing Campaigns of 2018
Starting a fresh, new year is the perfect time to reflect. Taking note of your hits and misses from the last 365 days allows you…
Herding Goldfish: Using Content Recommendations To Hold Your Buyers’ Attention
Care to take a guess on how long the average person’s attention span is? According to Statistic Brain, the average attention span in 2015 is…
How PathFactory’s Drift Integration Delivers A More Customer-Centric Experience
Better Together: PathFactory + Drift
How To Enable B2B Content Bingeing
Hello, fellow B2B marketing nerds! Today, I’d like to share some of the cool things the PathFactory marketing team is doing in the B2B digital…
