Artificial Intelligence

The Evolution of Content Intelligence at PathFactory

At our annual user conference Compass this week, we announced the addition of our Content Intelligence Center at PathFactory, designed to make it easy for…

Content Marketing

How buyers engage with B2B content post-pandemic

In early 2020, COVID-19 turned B2B marketing on its head. It not only shaped how buyers engaged with content — it also caused a major…

Demand Generation

Next-Level Nurture Building Manual for B2B Marketers

Building an effective B2B lead nurture program in 2021 means playing by a whole new set of rules. Here's what you need to know to get started.

Account-based Marketing

How Your B2B Content Programs Can Better Support ABM Throughout The Complete Buyer’s Journey

Like the “floor is lava” game, the B2B buyer’s journey is filled with jumping points. Without a clear content path to guide them, your prospects can fall off course.

Form Strategy

It’s Past Time Your Webinar Landing Pages Got A Makeover

Daniel Waas of GoToWebinar looks at some great and not so great examples of webinar landing pages and provides some hot tips on how to craft a winning one.

Marketing Operations

How To Double Content Consumption With A Re-Engager Campaign

When everyone is bidding for the same ad space and fishing for opens in the same inboxes, getting the most marketing bang for your buck…