Virtual Events

Virtual Experiences Are Here To Stay - Here's Why

Even though many people have dipped their toes back into in-person events and conferences, consider this your friendly reminder that you shouldn’t pull the plug…

Content Marketing

Forrester x PathFactory: Content Tagging Best Practices (And How To Get Started)

In Forrester’s 2022 Global Marketing Survey, it was reported that 49% of B2B marketing decision makers indicate that improving content targeting and personalization capabilities is…

Marketing Leadership

Farewell Forrester Research; Hello B2B Content Intelligence

As many of you know, I recently decided to make a career change and head back into the practitioner world. After 7+ years as a…

Account-based Marketing

How Your B2B Content Programs Can Better Support ABM Throughout The Complete Buyer’s Journey

Like the “floor is lava” game, the B2B buyer’s journey is filled with jumping points. Without a clear content path to guide them, your prospects can fall off course.

Demand Generation

3 Key Elements Of A Content Activation Strategy

A while back, we highlighted the perils of falling into a passive content trap. This post explores the antidote to passive content marketing and why some…

Marketing Operations

The ‘Path’ is Greener on the Other Side

Purchasing new software is a huge investment of time and money: you research, you get executive buy-in, you get the budget approved… so it can…