How To Spot Your Most Sales-Ready Buyers With Engaged Intent

Which prospects are truly worthy of your sales team’s time and effort? It’s one of the most central and divisive questions in B2B marketing. Get…

Forrester Report: The Birth Of The B2B Consumer

My four least favorite words: “Are you still watching?” Yes, Netflix, I am! Yet despite the instant guilt I feel for watching that third episode…

10 Tips for Improving Your Form Strategy

For B2B marketers, forms are a necessary evil for converting anonymous traffic to known contacts, fast tracking a lead to sales, starting a free trial…

PathFactory Is A Deloitte Technology Fast 50™ Company: Here's How We Got There
Today is an exciting day for PathFactory. We have been recognized by Deloitte as one of Canada’s Technology Fast 50 companies, which means that we…
Mark Opauszky
The PathFactory And Sigstr Integration: Better Together
Sigstr and PathFactory have something important in common: We both create previously untapped opportunities for marketers. Sigstr turns employee email signatures into a productive channel…
Chris Vandermarel
How To Raise Your Marketing Funnel From The Dead
Patch Leaky Holes To Improve Funnel Conversion Rates
Chris Vandermarel
Sales And Marketing Relationship Therapy Session 2: What’s In A Lead?
Welcome back! I hope you’ve been communicating better since our last Sales and Marketing Relationship Therapy session. Today, we are going to dive a bit…
Gina Gillis
Was Your Last Campaign Successful? 6 Questions To Ask
So you’ve launched an amazing campaign or marketing program. You nurtured this baby from conception to birth. Now, it’s time to sit back, pat yourself…
Amanda Levine