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The One Major Thing Holding B2B Marketers Back From Harnessing AI
Picture these two scenarios—which do you think is a better experience? Scenario A: I go to a B2B website, and am greeted with “Hello PathFactory”…
A vs B: Becoming The Ultimate Testing Champion Recording & Highlights
In case you missed it, PathFactory brought B2B marketing all-stars together for a scintillating live panel discussion on all things A/B testing. The panel features…
Marketing Leaders: These Are The Problems That Should Keep You Up At Night
A couple of weeks ago I had the pleasure of hosting a series of B2B CMO breakfasts with PathFactory in New York City, Chicago, and…
Why Content Hubs Frustrate Your Prospects And Slow Them Down
Today’s best B2B marketing teams are dramatically more accountable for revenue than ever before. They don’t just make money, they prove it. (Which beats the…
Why We’re Running A vs B: Becoming The Ultimate Testing Champion
According to Gartner, only 33% of marketers currently use and deploy testing technology. With buyer enablement and better on-demand experiences at the helm of the…
The MQL Is Dead: Re-Thinking Your Marketing Forms Strategy
The marketing qualified lead (MQL), as B2B marketers know it, is dead. Okay not totally dead, but let me explain… If you’ve ever been a…
