Finally, The First Content Insight and Activation Engine For B2B Marketing
By Nick Edouard, President and Chief Product Officer at PathFactory At its heart, B2B marketing is a content-centric business. Always has been, always will be.…
The Insight You Need To Understand Marketing Performance & Sales Readiness
Content Activation replaces a blind journey — one that takes place largely out of the view of the marketer — with a transparent journey, instrumented…
Make Every Click The Start Of A Journey With Content Activation
The typical buyer’s journey isn’t straightforward. It’s spiky. It’s unpredictable. It’s messy. It’s omnichannel. And as marketers, we have very little control over it. Getting…
4 Ways To Use Employee Email As A New Channel For ABM Engagement
Engagement is the new lead Purchasing groups and committees are on the rise. That’s why B2B marketers have shifted their approach from “casting a wide…
3 Tips To Whip Your Content Strategy Into Shape And Get Results
Today’s society is a health-conscious one. People work hard to keep their minds and bodies in shape whether through meditation, yoga, kickboxing, or Crossfit. Regardless…
Sales & Marketing Relationship Therapy: Building A Solid Foundation
Sales and marketing relationship issues got you down? Well, it’s a good thing you’re here. The first step to repairing old wounds is admitting there’s…
Developing Trust In An Era Of Unlimited Information And Hustle
Trust is the core driver of every sales process. Yet, how do buyers know who to trust with so much content out there? It’s a…
