Virtual Events

Old School Trade Shows Are Costing You Time and Money

Trade shows aren't the only option. Here's why you shouldn't overlook digital and hybrid experiences in your event strategy.

Best Practices

Siemens x PathFactory: Best Practices to Keep Top of Mind in 2023

We sat down with Shelly Aufray at Siemens to chat about the tried and true ways to achieve success with PathFactory this year.

Marketing Leadership

B2B Content, The Modern Buyer Journey, and Economic Headwinds: A Q&A With Marketing Leader Michael Schultz

PathFactory CEO Dev Ganesan sits down with marketing leader Michael Schultz to discuss content and how it fits into the modern B2B buyer journey.

Account-based Marketing

Bridging The Sales and Marketing Gap

One of the biggest blockers to a company’s success is a lack of alignment between teams. Top industry analysts like Forrester have been following this…

Demand Generation

Blind Zebra x PathFactory: How to Build High-Quality Pipeline Efficiently

PathFactory partnered with Blind Zebra, a sales coaching company, to offer a few tips on how companies can refresh their pipeline gen strategy.

Marketing Operations

Why B2B Sellers and Marketers Switch to PathFactory

Purchasing new software is a huge investment of time and money: you research, you get executive buy-in, you get the budget approved… so it can…