Artificial Intelligence

The Evolution of Content Intelligence at PathFactory

At our annual user conference Compass this week, we announced the addition of our Content Intelligence Center at PathFactory, designed to make it easy for…

Content Marketing

Forrester x PathFactory: Content Tagging Best Practices (And How To Get Started)

In Forrester’s 2022 Global Marketing Survey, it was reported that 49% of B2B marketing decision makers indicate that improving content targeting and personalization capabilities is…

Demand Generation

How to Enable B2B Content Bingeing: Best Practices

In the third instalment of his blog series, Chris, LookBookHQ's Demand Gen Manager and resident marketing geek, dives into the ways our marketing team is empowering our…

Account-based Marketing

Bridging The Sales and Marketing Gap

One of the biggest blockers to a company’s success is a lack of alignment between teams. Top industry analysts like Forrester have been following this…

Form Strategy

It’s Past Time Your Webinar Landing Pages Got A Makeover

Daniel Waas of GoToWebinar looks at some great and not so great examples of webinar landing pages and provides some hot tips on how to craft a winning one.

Marketing Operations

The ‘Path’ is Greener on the Other Side

Purchasing new software is a huge investment of time and money: you research, you get executive buy-in, you get the budget approved… so it can…