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Why Content + Data Is The Key To Enabling Buyers In The Experience Economy
If there’s one big idea that everyone left Oracle Modern CX 2019 with this week, it’s this: B2B buyers are behaving more like consumers than…
The Marketing Leaders Have Spoken: New Research From Heinz Marketing and PathFactory
Odds are you’ve experienced being part of a buying committee at one point or another. Ever wonder how your process compares to others? Our recent…
7 Twitter Handles To Follow At B2BMX
B2B Marketing Exchange 2019 is around the corner and the PathFactory team is counting down the days. And not just because we get to escape…
But Did It Work? Answering Marketing And Sales’ Burning Questions With Path Analytics And PathFactory For Sales
PathFactory has always been focused on two essential marketing outcomes: Enabling buyers by empowering them to binge on your marketing on-demand Generating insight by measuring…
Sales & Marketing Relationship Therapy: Decoding the 5 Love Languages
Thanks for joining me again for our Sales & Marketing Relationship Therapy session. Last session, we dug deep into the meaning of lead quality as…
How Invoca Tripled Target Account Engagement By Improving The Buyer Experience
Invoca’s sales cycle is complex and high-touch. As a result, reps have a limited capacity in the actual number of deals that they can work…
