AnalyticsToday Podcast: How To Transform Your Marketing Funnel Using Content Consumption Data
PathFactory President and Chief Product Officer Nick Edouard preaches about data on a top business podcast.
Anatomy Of An Award-Winning GDPR Email Campaign
This creative opt-in campaign took home a Killer Content Award because it performed 241% better than similar email campaigns.
How Invoca Tripled Target Account Engagement
With a complex sales cycle, Invoca's sales reps can only work so many deals each quarter. They needed to increase the quality of their opportunities.
Why Content Hubs Frustrate Your Prospects And Slow Them Down
Passive content hubs are okay for casual web visitors who are happy to wander around — but terrible for motivated prospects who expect more from you.
It’s Past Time Your Webinar Landing Pages Got A Makeover
Daniel Waas of GoToWebinar looks at some great and not so great examples of webinar landing pages and provides some hot tips on how to craft a winning one.
A vs B: Becoming The Ultimate Testing Champion Recording & Highlights
This action-packed panel explores best practices for marketing experimentation, answers audience questions, and dives into real-life testing examples.