How To Spot Your Most Sales-Ready Buyers With Engaged Intent

Which prospects are truly worthy of your sales team’s time and effort? It’s one of the most central and divisive questions in B2B marketing. Get…

Forrester Report: The Birth Of The B2B Consumer

My four least favorite words: “Are you still watching?” Yes, Netflix, I am! Yet despite the instant guilt I feel for watching that third episode…

10 Tips for Improving Your Form Strategy

For B2B marketers, forms are a necessary evil for converting anonymous traffic to known contacts, fast tracking a lead to sales, starting a free trial…

#B2BChannelPanel Round-Up: Email
These days, inboxes overfloweth making it harder and harder to get to your ideal B2B buyers. By 2020, an estimated 300 billion emails will be…
Amanda Levine
#B2BChannelPanel Round-Up: Paid Ads & Social
The penultimate  B2B Channel Panel has come and gone. Over the course of an hour, B2B experts got down to the nitty gritty discussing paid…
Amanda Levine
#B2BChannelPanel Round-Up: Content Syndication
With almost half of marketers plan to continue implementing a content syndication strategy or start one, it’s one of the fastest growing B2B channels this…
Amanda Levine
#B2BChannelPanel Round-Up: Online and Offline Events
Whether online or offline, event marketing offers some of the most powerful opportunities for 1:1 qualification and warm list building. But for an effective event…
Amanda Levine
#B2BChannelPanel Round-Up: Website
It’s 2018 – every half-baked Kickstarter and Instagram-famous dog has a website. It’s table-stakes for B2B, but by no means is every website built equally.…
Amanda Levine
#B2BChannelPanel Round-Up: Marketing Measurement
Every solid cross-channel marketing strategy comes with its own set of headaches. A big source of that pain is around how to best measure success.…
Amanda Levine