Virtual Events

Old School Trade Shows Are Costing You Time and Money

Trade shows aren't the only option. Here's why you shouldn't overlook digital and hybrid experiences in your event strategy.

Best Practices

Siemens x PathFactory: Best Practices to Keep Top of Mind in 2023

We sat down with Shelly Aufray at Siemens to chat about the tried and true ways to achieve success with PathFactory this year.

Marketing Leadership

Sales and Marketing Success: Overcoming Obstacles and Achieving Growth With Amy Vosko

PathFactory's VP of Revenue Marketing Amy Vosko sat down with the host of Demandbase's podcast Sunny Side Up, Devan Cohen, for a discussion about ABM,…

Account-based Marketing

Bridging The Sales and Marketing Gap

One of the biggest blockers to a company’s success is a lack of alignment between teams. Top industry analysts like Forrester have been following this…

Demand Generation

Blind Zebra x PathFactory: How to Build High-Quality Pipeline Efficiently

PathFactory partnered with Blind Zebra, a sales coaching company, to offer a few tips on how companies can refresh their pipeline gen strategy.

Marketing Operations

Aligning Sales and Marketing teams with Content Intelligence Webinar