Virtual Events

Virtual Experiences Are Here To Stay - Here's Why

Even though many people have dipped their toes back into in-person events and conferences, consider this your friendly reminder that you shouldn’t pull the plug…

Best Practices

Here's Why Your Customer Marketing Team Needs Content Intelligence

Many B2B companies focus too closely on becoming lead generating machines...but imagine if your nurture strategy didn’t stop when a customer signed on the dotted…

Marketing Leadership

Changes To The Modern Buyer's Journey: Q&A with Caitlin Clark-Zigmond

PathFactory CEO Dev Ganesan sits down with marketing leader Caitlin Clark-Zigmond to discuss how the modern buyer journey has changed—and what that means for B2B…

Account-based Marketing

Bridging The Sales and Marketing Gap

One of the biggest blockers to a company’s success is a lack of alignment between teams. Top industry analysts like Forrester have been following this…

Demand Generation

3 Key Elements Of A Content Activation Strategy

A while back, we highlighted the perils of falling into a passive content trap. This post explores the antidote to passive content marketing and why some…

Marketing Operations

Why B2B Sellers and Marketers Switch to PathFactory

Purchasing new software is a huge investment of time and money: you research, you get executive buy-in, you get the budget approved… so it can…