Virtual Events

Virtual Experiences Are Here To Stay - Here's Why

Even though many people have dipped their toes back into in-person events and conferences, consider this your friendly reminder that you shouldn’t pull the plug…

Best Practices

5 B2B Marketing Tactics to Drive Pipeline in a Recession

B2B marketers are working hard to execute effectively in the back half of 2022 and beginning their strategic planning for 2023, but they will have…

Marketing Leadership

Why a Unified Revenue Team is the Best Way to Prioritize the Customer Experience

PathFactory COO Helen Baptist shares why an un-siloed, single revenue team is the best way to prioritize the customer experience.

Account-based Marketing

Bridging The Sales and Marketing Gap

One of the biggest blockers to a company’s success is a lack of alignment between teams. Top industry analysts like Forrester have been following this…

Demand Generation

3 Key Elements Of A Content Activation Strategy

A while back, we highlighted the perils of falling into a passive content trap. This post explores the antidote to passive content marketing and why some…

Marketing Operations

Why B2B Sellers and Marketers Switch to PathFactory

Purchasing new software is a huge investment of time and money: you research, you get executive buy-in, you get the budget approved… so it can…