Old School Trade Shows Are Costing You Time and Money
Trade shows aren't the only option. Here's why you shouldn't overlook digital and hybrid experiences in your event strategy.
Siemens x PathFactory: Best Practices to Keep Top of Mind in 2023
We sat down with Shelly Aufray at Siemens to chat about the tried and true ways to achieve success with PathFactory this year.
B2B Content, The Modern Buyer Journey, and Economic Headwinds: A Q&A With Marketing Leader Michael Schultz
PathFactory CEO Dev Ganesan sits down with marketing leader Michael Schultz to discuss content and how it fits into the modern B2B buyer journey.
Bridging The Sales and Marketing Gap
One of the biggest blockers to a company’s success is a lack of alignment between teams. Top industry analysts like Forrester have been following this…
Blind Zebra x PathFactory: How to Build High-Quality Pipeline Efficiently
PathFactory partnered with Blind Zebra, a sales coaching company, to offer a few tips on how companies can refresh their pipeline gen strategy.
Why B2B Sellers and Marketers Switch to PathFactory
Purchasing new software is a huge investment of time and money: you research, you get executive buy-in, you get the budget approved… so it can…