Demand Generation

5 New Things You Can Learn About Your Content & Channel Performance From PathFactory’s New Reports

A century ago, John Wanamaker said, “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” And yet…

Lead Nurturing

Anatomy Of An Award-Winning GDPR Email Campaign

This creative opt-in campaign took home a Killer Content Award because it performed 241% better than similar email campaigns.

Account-based Marketing

How Invoca Tripled Target Account Engagement

With a complex sales cycle, Invoca's sales reps can only work so many deals each quarter. They needed to increase the quality of their opportunities.

Content Marketing

3 Ways Customer Marketers Can Use Bingeable Content Post-Sale

The on-demand content experience isn’t just for converting buyers. It’s also a crucial strategy if you care about delivering and retaining your customers.

Form Strategy

It’s Past Time Your Webinar Landing Pages Got A Makeover

Daniel Waas of GoToWebinar looks at some great and not so great examples of webinar landing pages and provides some hot tips on how to craft a winning one.

Marketing Operations

A vs B: Becoming The Ultimate Testing Champion Recording & Highlights

This action-packed panel explores best practices for marketing experimentation, answers audience questions, and dives into real-life testing examples.