Demand Generation

AnalyticsToday Podcast: How To Transform Your Marketing Funnel Using Content Consumption Data

PathFactory President and Chief Product Officer Nick Edouard preaches about data on a top business podcast.

Lead Nurturing

Anatomy Of An Award-Winning GDPR Email Campaign

This creative opt-in campaign took home a Killer Content Award because it performed 241% better than similar email campaigns.

Account-based Marketing

How Invoca Tripled Target Account Engagement

With a complex sales cycle, Invoca's sales reps can only work so many deals each quarter. They needed to increase the quality of their opportunities.

Content Marketing

Why Content Hubs Frustrate Your Prospects And Slow Them Down

Passive content hubs are okay for casual web visitors who are happy to wander around — but terrible for motivated prospects who expect more from you.

Form Strategy

It’s Past Time Your Webinar Landing Pages Got A Makeover

Daniel Waas of GoToWebinar looks at some great and not so great examples of webinar landing pages and provides some hot tips on how to craft a winning one.

Marketing Operations

A vs B: Becoming The Ultimate Testing Champion Recording & Highlights

This action-packed panel explores best practices for marketing experimentation, answers audience questions, and dives into real-life testing examples.