Virtual Events

Virtual Experiences Are Here To Stay - Here's Why

Even though many people have dipped their toes back into in-person events and conferences, consider this your friendly reminder that you shouldn’t pull the plug…

Best Practices

5 B2B Marketing Tactics to Drive Pipeline in a Recession

B2B marketers are working hard to execute effectively in the back half of 2022 and beginning their strategic planning for 2023, but they will have…

Marketing Leadership

Changes To The Modern Buyer's Journey: Q&A with Caitlin Clark-Zigmond

PathFactory COO Helen Baptist shares why an un-siloed, single revenue team is the best way to prioritize the customer experience.

Account-based Marketing

Bridging The Sales and Marketing Gap

One of the biggest blockers to a company’s success is a lack of alignment between teams. Top industry analysts like Forrester have been following this…

Demand Generation

The Future Of Forms Pt.1: Gated Content And You

Before we start, let’s get back to basics. What the heck is ‘gated content’ anyway? Gated content is any content sitting behind a form. That…

Marketing Operations

Why B2B Sellers and Marketers Switch to PathFactory

Purchasing new software is a huge investment of time and money: you research, you get executive buy-in, you get the budget approved… so it can…