For Account-Based Marketing

“Implementing PathFactory has completely changed the way we engage our target accounts. That ability to create account-specific content experiences has also greatly improved sales and marketing alignment.”

Ari Echt

Director of ABM at Invoca

ABM content delivery at scale

Seamlessly package up account-specific content, or map existing content to the right account, all without the headache of IT, Web Development or an excessive Marketing Ops workload.

Content consumption by account

Understand the content consumption of accounts and people to determine which accounts are the most sales-ready, and which topics and assets are resonating with them.

Micro-personalization after every ABM click

Personalize content recommendations at every phase of the journey. Where most ABM solutions only personalize the initial content offer, PathFactory builds AI-powered content journeys tailored to each individual, and gets smarter over time.

Trending at your account recommendations

Surface the content that is trending with others at the account, often amongst the same buying committee.

Timothy Noble
Digital Marketing Specialist
TIBCO Software
“Building out an ABM program from scratch was a daunting process. Leveraging PathFactory Content Tracks was key to solving the mammoth challenge of content selection and customization, and ultimately building a scalable and successful program.”
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PathFactory Tour

Curious what PathFactory looks like under the hood? Ready to see it in action but not quite ready to talk to a sales person yet? We get it and we’ve got you covered. Join us for a PathFactory Tour: a quick 15 minute walk through Campaign Tools. See how you can serve more content behind every click and measure how long your audience spends consuming it with PathFactory’s Campaign Tools.