For Content Marketers

“We’re a fan of being able to build content tracks that allow users to binge on our content at their own pace. Also, being able to recommend other content enables us to guide our audience along the buying journey.”

Heidemarie Heroldt
Program Manager, Demand Generation at Juniper Networks

Headshot of Heidemarie Heroldt, Program Manager, Demand Generation at Juniper Networks

Truly understand content performance

Guide your content strategy with a clear view of what content was actually consumed, not just accessed. Understand which content topics & formats drive the most content consumption to inform your editorial planning.

A screenshot of a content analytics window showing the total engagement time the asset received, the cost of that engagement time per minute, the influenced pipeline, the influenced revenue and ROI.

Connect content consumption to revenue

Understand the revenue influence and ROI of every piece of content you produce. Simply connect your CRM to PathFactory, and let Path Analytics do the rest.

Increase content-per-click

According to SiriusDecisions, 70% of content goes unused. Help your audience discover more of your valuable content by delivering a content journey with every click.

Allocadia increased their content engagement by 17% vs one-and-done content offers

Headshot of Shannon Fitzgerald-Lussie
Shannon Fitzgerald-Lussie
Content Marketing Manager
Allocadia
“As our content strategy matured, we had too many questions about how our content performed and where we should go next. Using PathFactory allowed us to understand, accelerate, and optimize our content strategy to ensure we’re delivering a better buyer’s journey that generates results.”

PATHFACTORY TOUR

Curious what PathFactory looks like under the hood? Ready to see it in action but not quite ready to talk to a sales person yet? We get it and we’ve got you covered. Join us for a PathFactory Tour: a quick 15 minute walk through Campaign Tools. See how you can serve more content behind every click and measure how long your audience spends consuming it with PathFactory's Campaign Tools.

SEE HOW PATHFACTORY CAN HELP YOU, SPECIFICALLY

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