“We’re a fan of being able to build content tracks that allow users to binge on our content at their own pace. Also, being able to recommend other content enables us to guide our audience along the buying journey.”
Program Manager, Demand Generation at Juniper Networks
Guide your content strategy with a clear view of what content was actually consumed, not just accessed. Understand which content topics & formats drive the most content consumption to inform your editorial planning.
Connect content consumption to revenue
Understand the revenue influence and ROI of every piece of content you produce. Simply connect your CRM to PathFactory, and let Path Analytics do the rest.
According to SiriusDecisions, 70% of content goes unused. Help your audience discover more of your valuable content by delivering a content journey with every click.
Curious what PathFactory looks like under the hood? Ready to see it in action but not quite ready to talk to a sales person yet? We get it and we’ve got you covered. Join us for a PathFactory Tour: a quick 15 minute walk through Campaign Tools. See how you can serve more content behind every click and measure how long your audience spends consuming it with PathFactory’s Campaign Tools.