Turn Content Engagement Into Revenue Intelligence
Combine content, data, and AI to measure what really matters: how your content drives pipeline, revenue, and ROI.
From Vanity Metrics to Real Insights
Without PathFactory
You're stuck with shallow metrics like clicks, downloads, and MQLs. You see that a lead engaged, but you have no idea with what, for how long, or what it means for your pipeline.
With PathFactory
You see the entire journey. Our platform measures the time spent on every asset, tracks the bingeable path, and rolls up engagement to the account level, revealing true buying intent.
The Revenue Intelligence Engine
Account-Level Roll-up
Move beyond individual lead scores. We automatically connect every visitor to their account and roll up engagement data to show you the activity of the entire buying committee.
Real-Time Journey Tracking
See the complete, chronological path a buyer takes through your content. Understand which assets are accelerating deals and where buyers are dropping off.
Asset & Topic Analytics
Get detailed performance data on every piece of content. Understand which topics and formats are resonating most with your highest-value accounts.
CRM & MAP Integration
Sync every engagement signal and account-level insight directly to your CRM and MAP, delivering actionable data where your revenue teams already work.
Turn Intelligence into Action
Prioritize Target Accounts
Use account-level engagement scores to identify your most in-market accounts and focus your sales and marketing resources where they'll have the most impact.
Optimize Your Content Spend
Make data-driven decisions about your content strategy. Double down on the topics and formats that prove to influence pipeline, and stop investing in assets that don't.
Empower Your Sales Team
Arm your sales reps with a complete picture of a prospect's content journey, enabling them to have more relevant, timely, and effective conversations.
“A lot of companies will sell you on AI, but it might not improve your business goals. After implementing PathFactory, our binge rate for the content included in the AI recommendation tracks was 12%, compared to 9% for our target tracks. We can see that PathFactory’s AI works, and we will rely on it more heavily in the future.”
Rob Stanley
Director of Marketing Operations