Win Your Target Accounts with Content Intelligence
Turn target account lists into pipeline-ready motions by using AI-powered, personalized journeys that engage buying committees and surface first-party signals at scale.
Going Beyond the Target List
Identifying your high-value accounts is the first step. But a list alone doesn't reveal the buying committee's true intent, leading to generic outreach and missed opportunities.
Fragmented Buying Signals
Your sales team sees a single lead's activity, not the entire account's engagement, leaving them blind to the true buying committee.
Every Click is a Dead End
Sending one-off assets creates a fragmented experience that kills the buyer's momentum after a single click.
No Sales Insight
Sales has no visibility into the content consumed by the entire buying committee, leading to generic outreach that fails to connect with the account's collective needs.
The PathFactory ABM Playbook
Turn your target account list into pipeline in three simple steps.
Deploy the Destination
Start by using our proven templates to instantly launch a dedicated, personalized resource hub for your target account. Then, use Content Playlists to curate the perfect sequence of assets to create a bingeable, self-guided journey.
Deploy the Destination
Start by using our proven templates to instantly launch a dedicated, personalized resource hub for your target account. Then, use Content Playlists to curate the perfect sequence of assets to create a bingeable, self-guided journey.
Guide the Interaction
As buyers explore the content, use ChatFactory to answer their questions and recommend the next best asset. Convert their peak interest by using Dynamic Actions to automatically surface the right CTA, like a personalized "book a meeting" link that connects them directly to their assigned rep.
Guide the Interaction
As buyers explore the content, use ChatFactory to answer their questions and recommend the next best asset. Convert their peak interest by using Dynamic Actions to automatically surface the right CTA, like a personalized "book a meeting" link that connects them directly to their assigned rep.
Act on the Intelligence
Track every interaction across the entire buying committee, not just a single lead. Our platform surfaces these account-level engagement signals and syncs them directly to your CRM, telling your sales team exactly which accounts are hot and what content they care about most.
Act on the Intelligence
Track every interaction across the entire buying committee, not just a single lead. Our platform surfaces these account-level engagement signals and syncs them directly to your CRM, telling your sales team exactly which accounts are hot and what content they care about most.
See Personalization in Action
PathFactory makes it easy to scale personalization. Build one master experience, then automatically tailor it for each target industry or account using our templates and rules engine. Below, see how the same ABM page adapts for different audiences.
The Core ABM Experience
The base version of the page—built once, ready to be personalized for any vertical or account.
Personalized for Healthcare
The same master experience dynamically optimized with healthcare-specific messaging, imagery, and assets.
Personalized for Telecommunications
A tailored version for telecom audiences, highlighting relevant solutions, proof points, and content journeys.
“With PathFactory, you don't have to manually think about your content strategy: the latest and best-performing content will be in front of viewers.”
Kara Fisher
Digital Marketing Operations Manager