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Demand Gen

Accelerate Your Demand Engine with AI-Powered Journeys

Stop relying on slow, linear nurture streams. Create bingeable, on-demand content journeys that allow buyers to self-nurture at their own pace and move through your funnel faster.

The Challenge

Your Funnel is Full of Friction

Traditional demand generation is a series of disconnected steps. This friction leads to high drop-off rates, low-quality leads, and a sales team that doesn't trust your MQLs.

One-Size-Fits-All Nurture

Forcing every lead down the same slow, one-size-fits-all email path ignores their real-time intent and causes them to disengage.

Poor Event & Webinar ROI

A great event is wasted if the follow-up ends the journey instead of extending it, dropping attendees on disconnected pages instead of guiding them with relevant, intelligent content.

Low-Quality MQLs

A single form fill doesn't signal true buying intent, leading to premature sales handoffs and a lack of trust between marketing and sales.

Our Approach

The PathFactory Demand Gen Playbook

Turn your demand generation program into a high-speed pipeline engine in three steps.

Curate and Engage

Start by packaging your content into binge-worthy experiences that guide buyers along a self-directed journey—curated by you or powered by AI. Leverage our proven templates to transform scattered assets into cohesive content destinations that instantly engage and qualify visitors.

Curate and Engage

Start by packaging your content into binge-worthy experiences that guide buyers along a self-directed journey—curated by you or powered by AI. Leverage our proven templates to transform scattered assets into cohesive content destinations that instantly engage and qualify visitors.

Curate and Engage

Nurture On-Demand

Enhance your campaigns by linking to dynamic content experiences to let leads binge content at their own pace. We then instantly feed this detailed engagement data into your MAP, allowing your nurture streams to adapt instantly and fast-track the most qualified leads past unnecessary steps.

Nurture On-Demand

Enhance your campaigns by linking to dynamic content experiences to let leads binge content at their own pace. We then instantly feed this detailed engagement data into your MAP, allowing your nurture streams to adapt instantly and fast-track the most qualified leads past unnecessary steps.

Nurture On-Demand

Convert with Intelligence

Identify your most engaged leads with our account-level intelligence. Sync these high-intent signals directly to your CRM and alert sales when a lead is truly sales-ready, not just a form fill.

Convert with Intelligence

Identify your most engaged leads with our account-level intelligence. Sync these high-intent signals directly to your CRM and alert sales when a lead is truly sales-ready, not just a form fill.

Convert with Intelligence
Examples

See Demand Generation in Action

Move beyond theory. Here are real-world examples of how PathFactory turns standard demand generation tactics into high-speed pipeline engines.

Monte Carlo

Learn how Monte Carlo turned demand into growth. Thousands converted through frictionless journeys, deepened their education, and returned for more, building trust and pipeline at scale.