Hi, we’re PathFactory!

The path to relevance
The path to engagement
The path to insight
The path to revenue

Remove friction from the B2B customer journey

PathFactory removes friction from B2B marketing and sales by delivering intelligent content at every stage of the customer journey. PathFactory’s proprietary content consumption data tells marketers exactly which content and channels are producing the deepest engagement, which prospects are ready to buy, and which customers are likely to be retained or ready to be upsold. Learn how it works.

Gartner Cool Vendor in Technology Marketing

In 2019, Gartner analysts named PathFactory one of three Cool Vendors in Technology Marketing.

Removing friction from B2B marketing and sales at every stage of the customer journey
PathFactory leadership team
Our experienced senior leadership team keeps our growing team on the path to success. They unite us in our mission to make marketing better and delight our customers every step of the way.
Dev Ganesan
President and CEO
Helen Baptist
Chief Operating Officer
Nick Edouard
Chief Product Officer
Dwayne Walker
Chief Financial Officer
Daniel Ng
Vice President of Engineering
Board of directors
We’re fortunate to have some of the smartest minds in marketing and technology – people who have been here and done this – in our corner as trusted advisors.
Jamie Egasti
Chairman, PathFactory
Gregg Michaelson
Operating Partner, Edison Partners
Dev Ganesan
President & CEO, PathFactory
Paul Hill
CEO, Carta Worldwide
Mark Attila Opauszky
Founder, PathFactory