Hi, we’re PathFactory!

The path to relevance
The path to engagement
The path to insight
The path to revenue

Gartner Cool Vendor 2019

PathFactory Named A 2019 Gartner Cool Vendor In Technology Marketing

We believe Content Insight and Activation make marketing better.

Content is at the heart of all B2B marketing, yet the data most marketers collect about content engagement today is incredibly limited. It provides unreliable buying signals and insufficient insight into content performance. Without key insights about how buyers consume content along the path to purchase, delivering the right content to the right person at the right time is impossible. We believe Content Insight and Activation is the best way to make marketing better for both marketers and buyers.

PathFactory’s Content Insight and Activation Platform helps B2B marketers understand the role of content in the buyer’s journey and discover a new class of data to optimize the path to purchase. PathFactory uses this data and insight to optimize content delivery across every channel, connecting buyers with the most relevant information whenever and wherever they click.

B2B buying journeys are complex. Why does marketing ignore this?
PathFactory leadership team
Our experienced senior leadership team keeps our growing team on the path to success. They unite us in our mission to make marketing better and delight our customers every step of the way.
Dev Ganesan
President and CEO
Helen Baptist
Chief Operating Officer
Nick Edouard
Chief Product Officer
Dwayne Walker
Chief Financial Officer
“Our mission transforms how people connect with the information they need to make important buying decisions happen faster. Through our product vision, team, and strategic alliances, we relentlessly pursue faster paths to quality revenue for our clients.”
Mark Attila Opauszky
Founder of PathFactory
Board of directors
We’re fortunate to have some of the smartest minds in marketing and technology – people who have been here and done this – in our corner as trusted advisors.
Jamie Egasti
Chairman, PathFactory
Gregg Michaelson
Operating Partner, Edison Partners
Paul Hill
CEO, Carta Worldwide
Tim Kopp
Partner, Hyde Park Venture Partners
Mark Attila Opauszky
Founder, PathFactory