Hi, we’re PathFactory!

The path to relevance
The path to engagement
The path to insight
The path to revenue

We believe Content Insight and Activation make marketing better.

Content is at the heart of all B2B marketing, yet the data most marketers collect about content engagement today is incredibly limited. It provides unreliable buying signals and insufficient insight into content performance. Without key insights about how buyers consume content along the path to purchase, delivering the right content to the right person at the right time is impossible. We believe Content Insight and Activation is the best way to make marketing better for both marketers and buyers.

PathFactory’s Content Insight and Activation Platform helps B2B marketers understand the role of content in the buyer’s journey and discover a new class of data to optimize the path to purchase. PathFactory uses this data and insight to optimize content delivery across every channel, connecting buyers with the most relevant information whenever and wherever they click.

B2B buying journeys are complex. Why does marketing ignore this?
PathFactory leadership team
Our experienced senior leadership team keeps our growing team on the path to success. They unite us in our mission to make marketing better and delight our customers every step of the way.
Mark Attila Opauszky
CEO
Nick Edouard
President and Chief Product Officer
Dwayne Walker
Chief Financial Officer
Elle Woulfe
Vice President, Marketing
Heather Foeh
Vice President, Customer Experience
Stephen Streich
Vice President, Product and Engineering
Philip Kaszuba
Vice President, Sales
“Our mission transforms how people connect with the information they need to make important buying decisions happen faster. Through our product vision, team, and strategic alliances, we relentlessly pursue faster paths to quality revenue for our clients.”
Mark Attila Opauszky
CEO of PathFactory
Board of directors
We’re fortunate to have some of the smartest minds in marketing and technology – people who have been here and done this – in our corner as trusted advisors.
Paul Hill
Chairman, PathFactory
Gregg Michaelson
Operating Partner, Edison Partners
Paul Teshima
Co-founder and CEO, Nudge.ai
Jamie Egasti
Former CEO, Catalina Marketing Corporation
Mark Attila Opauszky
CEO, PathFactory
Tim Kopp
Partner, Hyde Park Venture Partners