Hi, We’re PathFactory!

The path to relevance 

The path to engagement

The path to insight

The path to revenue

Using content intelligence and automation to drive revenue

Leading enterprise and mid-market B2B companies use PathFactory to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences and virtual events across the buyer’s journey. Using insights and automation to connect people with content, PathFactory removes friction for B2B buyers. Learn how PathFactory’s Intelligent Content Platform works.

PathFactory was recently recognized by Deloitte as one of North America’s 2020 Technology Fast 500 companies. It was also named the Top-Rated Content Marketing Software by TrustRadius, a Content Experience Leader by G2, and a Cool Vendor in Technology Marketing by Gartner.


PathFactory is proud to be recognized by our customers as well as leading industry organizations for our continued focus on innovation, customer-led growth, and solutions.


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Gartner Cool Vendor in Technology Marketing

Gartner analysts named PathFactory one of three Cool Vendors in Technology Marketing.

Removing friction from B2B marketing and sales at every stage of the customer journey

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PathFactory leadership team

Our experienced senior leadership team keeps our growing team on the path to success. They unite us in our mission to make marketing better and delight our customers every step of the way.

Dev Ganesan
President and CEO
Bhanu Mohanty
Chief Technology Officer
Christine Polewarczyk
SVP Product Marketing and Research
Nat Venkataraman
Vice President, Product Management
Stephen McDonald, CPA, CA
Chief Financial Officer
Venk Chandran
Venk Chandran
Chief Product Officer
Headshot of PathFactory CRO Jeff Bashaw
Jeff Bashaw
Chief Revenue Officer
Katie Jones Headshot
Katie Jones
Chief of Staff
Nick Edouard
Co-Founder and Advisor
Helen Baptist

Board of Directors

We’re fortunate to have some of the smartest minds in marketing and technology – people who have been here and done this – in our corner as trusted advisors.

Dev Gansan Headshot
Dev Ganesan
President and CEO, PathFactory
Rick Huff
Rick Huff
Managing Partner, Huff Capital
Lisa Melchior Headshot
Lisa Melchior
Founder and Managing Director, Vertu Capital
Gil Nayot Headshot
Gil Nayot
Partner, Vertu Capital
Vineet Headshot
Vineet Walia
EVP and Chief Strategy Officer, Informatica
Andrew Walter Headshot
Andy Walter
SVP IT and Global Shared Services (Ret.), Procter & Gamble