Hi, we’re PathFactory!

The path to relevance
The path to engagement
The path to insight
The path to revenue

Remove friction from the B2B customer journey

Leading enterprise and mid-market B2B companies use PathFactory to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences and virtual events across the buyer’s journey. Using insights and automation to connect people with content, PathFactory removes friction for B2B buyers. Learn how PathFactory’s Intelligent Content Platform works.

PathFactory was recently recognized by Deloitte as one of North America’s Technology Fast 500 and Canada’s Technology Fast 50 companies. It was also named the 2020 Top-Rated Content Marketing Software by TrustRadius, a Fall 2020 Content Experience Leader by G2, and a 2019 Cool Vendor in Technology Marketing by Gartner.

Gartner Cool Vendor in Technology Marketing

Gartner analysts named PathFactory one of three Cool Vendors in Technology Marketing.

Removing friction from B2B marketing and sales at every stage of the customer journey
PathFactory leadership team
Our experienced senior leadership team keeps our growing team on the path to success. They unite us in our mission to make marketing better and delight our customers every step of the way.
Dev Ganesan
President and CEO
Helen Baptist
Chief Operating Officer
Nick Edouard
Chief Product Officer
Dwayne Walker
Chief Financial Officer
Daniel Ng
Vice President of Engineering
Board of directors
We’re fortunate to have some of the smartest minds in marketing and technology – people who have been here and done this – in our corner as trusted advisors.
Jamie Egasti
Chairman, PathFactory
Gregg Michaelson
Operating Partner, Edison Partners
Dev Ganesan
President & CEO, PathFactory
Paul Hill
CEO, Carta Worldwide
Mark Attila Opauszky
Founder, PathFactory