PathFactory News

Well Planned Web and PathFactory Partner To Provide Innovative Marketing Solutions

Well Planned Web’s hyper-relevant content combined with PathFactory’s B2B Content Intelligence platform will help companies supercharge their customer journeys while attributing content to revenue

April 18, 2023 – Toronto, CANADA — PathFactory, the leading B2B Content Intelligence platform, today announced a new partnership with Well Planned Web, a globally-recognized content marketing agency. This partnership will enable B2B-focused businesses to drive efficiency, scale across marketing channels, and increase sales funnel velocity by providing personalized content experiences.

“We are thrilled to partner with Well Planned Web and bring our customers a powerful set of tools that will drive better engagement and ROI,” said Dev Ganesan, CEO and President of PathFactory. “Well Planned Web is known for its innovative marketing strategies and deep expertise in digital marketing and content, and we’re excited to combine our content intelligence platform with their marketing know-how to create new solutions that help B2B businesses achieve their revenue goals.”

As part of the partnership, Well Planned Web will leverage PathFactory’s content intelligence platform to deliver personalized content experiences for their clients. This will enable businesses to deliver the right message to the right person at the right time, resulting in accelerated engagement, increased revenue, improved customer loyalty and tangible opportunities to close the attribution loop.

“We are excited to partner with PathFactory and bring our clients a new level of content personalization and engagement,” said Deana Goldasich, CEO of Well Planned Web. “By leveraging PathFactory’s content intelligence platform, we can help businesses create exceptional content experiences that drive results.”

The partnership between PathFactory and Well Planned Web represents a major step forward for businesses looking to elevate their existing content marketing strategy and martech stack by leveraging AI-powered tools that help go-to-market teams target, nurture, and convert prospects faster. The joint solution will be applicable to a number of use cases, such as ABM/ABX, content strategy, and lead generation.

PathFactory’s content intelligence platform is currently being used by several enterprise and mid-market customers, including Adobe, Cisco, and Anthology.

About PathFactory:

Leading enterprise and mid-market B2B companies use PathFactory to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences across the buyer’s journey. Using insights and automation to connect people with content, PathFactory removes friction for B2B buyers.

PathFactory was recently recognized by Deloitte as one of North America’s Technology Fast 500 and Canada’s Technology Fast 50 companies. It was also named the winner of Oracle CX’s inaugural visionary ISV partner of the year 2020, 2022 Top-Rated Content Marketing Software by TrustRadius, a 2022 Content Experience Leader by G2, and a 2019 Cool Vendor in Technology Marketing by Gartner. Learn more about PathFactory’s B2B Content Intelligence platform and the companies that use it at

About Well Planned Web:
At Well Planned Web, no client business is too complex. Through an extensive audience-exploration process, we build a comprehensive understanding of every client’s buyer, along with marketing challenges and sales realities. Then, and only then, do we strategically build a plan to lock eyes with that buyer. For over 14 years, Well Planned Web has helped trailblazing enterprise and mid-market companies find their voice online through effective content strategy and content marketing. Clients include leading B2B technology companies, financial services firms, professional services agencies, medical leaders and specialty e-commerce providers.
Well Planned Web has been globally recognized as a leading content marketing agency by the Content Marketing Institute, MarketingProfs B2B Forum, Salesforce, Digital Summit, DigiMarcon, and the American Marketing Association.