6sense
You know which accounts are researching. With PathFactory + 6sense, you turn third-party intent into first-party engagement and measurable pipeline—automatically personalizing every experience at scale.
The Gap Between Intent and Engagement
Anonymous Intent is a Black Box
6sense tells you an account is researching, but you have no way to engage them with a relevant content journey the moment they land on your site.
Generic Website Experiences
Your high-value, in-market accounts see the same generic website as everyone else, a massive missed opportunity for personalization and conversion.
Incomplete Engagement Signals
Your 6sense model is powerful, but it's missing a key ingredient: deep, first-party data on how your target accounts are actually consuming your content.
The 6sense Integration Playbook
Step 1: Identify In-Market Accounts
6sense identifies an anonymous visitor from a target account and passes their segment and intent data to PathFactory in real time.
Step 2: Deliver a Personalized Experience
PathFactory uses this data to instantly personalize the content experience, showing the visitor a tailored content track that matches their buying stage and interests.
Step 3: Enrich the 6sense Model
PathFactory sends deep content engagement data back to 6sense, creating a powerful feedback loop that makes your predictive model even smarter.
High-Impact Plays with 6sense + PathFactory
Dynamic Content Targeting
Automatically show visitors from a 'Decision Stage' 6sense segment a content track filled with case studies and pricing info.
Showcase Account-Level Intent
Go beyond single-lead activity. Give your sales team the full picture of account intent by showing the collective content engagement from the entire buying committee, including both known and anonymous visitors.
Smarter Segmentation
Use PathFactory's deep content engagement data to inform 6sense segments, automatically routing prospects to the right personalized experience from any channel.
Accelerate Pipeline
Identify accounts showing both third-party intent signals in 6sense and deep first-party content engagement in PathFactory to find your most sales-ready leads.
“A lot of companies will sell you on AI, but it might not improve your business goals. After implementing PathFactory, our binge rate for the content included in the AI recommendation tracks was 12%, compared to 9% for our target tracks. We can see that PathFactory’s AI works, and we will rely on it more heavily in the future.”
Rob Stanley
Director of Marketing Operations