Adobe Experience Platform
Get a true 360-degree view of your buyers. Our source connector sends deep content engagement data from PathFactory directly into Adobe Experience Platform (AEP), enriching your unified profiles with powerful first-party insights.
Your Customer Profiles Are Incomplete
Missing a Key Signal
Your AEP profiles have demographic and transactional data, but they lack the most powerful indicator of intent: deep engagement with your content.
A Disconnected View
Your content engagement data lives in a silo, separate from your main customer data platform, making true cross-channel personalization impossible.
Weak Segmentation
Without knowing which topics and assets your buyers truly care about, your segments are based on assumptions, not real-time behavior.
The AEP Integration Playbook
Step 1: Capture Deep Engagement Data
PathFactory captures second-by-second content consumption data, including time spent on each asset and the topics of interest.
Step 2: Send Data to AEP
Our source connector seamlessly streams this rich engagement data into AEP, mapping it to your unified customer profiles using a shared Experience Cloud ID.
Step 3: Power Smarter Experiences
Use this newly enriched data in Adobe's ecosystem to build more powerful segments, trigger more relevant journeys, and power true cross-channel personalization.
Your New AEP Plays
Build High-Intent Segments
Create audiences in AEP based on users who have spent significant time with content on a specific topic, like 'cloud security'.
Enhance Cross-Channel Journeys
Use deep content engagement as a trigger in Adobe Journey Optimizer to send a hyper-relevant follow-up email or personalized ad.
Get a True 360-Degree View
Combine PathFactory's content intelligence with all your other data sources in AEP to get a complete, unified view of every customer.