Google Analytics
Google Analytics tracks visits. PathFactory measures true content engagement. Together, enrich your analytics with deep engagement signals that reveal which content actually drives pipeline.
Analytics Without Engagement Depth
Pageviews Don't Equal Engagement
Standard pageview metrics tell you someone visited, but not whether they actually consumed the content, watched the video, or read the whitepaper.
Surface-Level Metrics
Bounce rate and session duration are crude proxies. You need to know which specific content assets hold attention and drive downstream action.
Incomplete Attribution
Without content-level engagement data in GA, your attribution models miss the most important signal: how deeply buyers engage before converting.
Better Analytics with GA + PathFactory
Engagement-Based Audiences
Build GA audiences based on content engagement depth — highly engaged visitors who consumed multiple assets are your warmest prospects.
Content Performance Dashboards
See exactly which PathFactory content tracks and assets drive the most conversions, pipeline, and revenue in your GA dashboards.
Content-Aware Attribution
Include content engagement events in your multi-touch attribution models to properly value the middle-of-funnel content that nurtures buyers.
Smarter Retargeting
Retarget visitors who deeply engaged with specific content topics with relevant ads, driving them back to continue their buying journey.
How Google Analytics + PathFactory Work Together
Step 1: Send Engagement Events to GA
PathFactory fires custom events into Google Analytics for every meaningful content interaction — asset views, time thresholds, content completions, and binge sessions.
Step 2: Build Richer Reports
Build custom reports and audiences in GA using PathFactory's engagement signals to understand which content drives the highest-quality traffic.
Step 3: Improve Attribution
Use content engagement data in your GA attribution models to properly credit the content that influenced conversions and pipeline.
Ready to Connect Google Analytics?
See how PathFactory and Google Analytics work together to drive better content experiences and more pipeline.