Marketo
Stop relying on shallow metrics like clicks and form fills. Sync deep content engagement data from PathFactory to Marketo to understand true buyer intent, accelerate nurture, and deliver truly sales-ready leads.
Your Marketo Data is Missing the Full Story
Blind to Real Engagement
Marketo knows a lead clicked an email, but it can't tell you if they spent three seconds or thirty minutes with your content, leaving you blind to their true interest level.
Linear Nurture Kills Momentum
Rigid, one-size-fits-all nurture streams force every lead down the same slow path, failing to adapt when a buyer wants to binge content and accelerate their own journey.
Inaccurate Lead Scores
Scoring leads based on a single form fill or a few clicks leads to low-quality MQLs and a lack of trust between your marketing and sales teams.
Invisible Buyer Journeys
Your marketing efforts often drive traffic from anonymous visitors, and you have no way to connect their early research to a known contact, forcing you to start their journey from scratch.
The Marketo Integration Playbook
Step 1: Capture True Engagement
First, PathFactory captures deep, second-by-second engagement data as buyers interact with your content in bingeable, on-demand journeys.
Step 2: Connect Anonymous to Known
We automatically de-anonymize visitors using cookies and query strings, then retroactively stitch all past engagement to the visitor's record as soon as they become a known contact.
Step 3: Sync Rich Data to Marketo
Our seamless integration pushes this rich data—including time spent and topics of interest—directly into custom fields on your Marketo person records.
Step 4: Activate Smarter Campaigns
Use this new layer of intelligence to build more sophisticated lead scoring models, dynamic nurture streams, and fast-track alerts that tell sales exactly when a lead is truly sales-ready.
Your New Marketo Plays
Engagement-Based Lead Scoring
Build a scoring model that weights a prospect who spent 5 minutes with a case study higher than one who read a blog for 5 seconds and bounced.
Dynamic "Skip Logic" Nurture
Create nurture streams that automatically adapt, allowing a lead who has already binged on late-stage content to "skip ahead" in the sequence.
Fast-Moving Buyer Alerts
Trigger an immediate 'hot lead' alert to your sales team when a prospect from a target account spends more than a set threshold of time with your content.
Topic-Based Segmentation
Create smart lists in Marketo based on the specific content topics a prospect has shown interest in, enabling hyper-relevant follow-up.