Salesforce
Arm your sales team with the account-level engagement data they need to win. Sync PathFactory's deep content consumption data to Salesforce to help sellers prioritize accounts and have smarter conversations.
Your Salesforce Data is Missing the 'Why'
No Context on Leads
A rep sees a new lead was created or a score increased, but has no idea what content the prospect engaged with to trigger that activity.
Scores Without Substance
Lead and account scores are based on shallow clicks, not real engagement time, leading to false positives and wasted sales cycles.
Poor Sales & Marketing Alignment
Marketing creates content, but sales can't see its impact or use the valuable insights hidden in content consumption to guide their outreach.
The Salesforce Integration Playbook
Step 1: Capture Every Interaction
PathFactory captures deep, second-by-second engagement data as buyers explore your content in seamless, bingeable journeys.
Step 2: Sync Rich Data to Salesforce
Our integration pushes this rich data to custom objects on your Lead, Contact, and Account records for full visibility where your team works.
Step 3: Surface Actionable Insights
Use custom components and dashboards in Salesforce to give your reps an at-a-glance view of the top-engaged accounts and contacts.
Step 4: Empower Sales to Engage
Easily empower sellers to create and share custom Digital Sales Rooms or Content Plays. Our intuitive workflow allows reps to personalize existing experiences, add their own private content, and adjust everything as the deal evolves.
Your New Salesforce Plays
Prioritize Engaged Accounts
Use a dashboard in Salesforce to see which of your target accounts are spending the most time with your content this week.
Contextual Sales Outreach
Before a call, a rep can see the exact content journey a prospect took, enabling a hyper-relevant and effective conversation.
Connect Content to Pipeline
Link PathFactory's engagement data directly to Opportunities to finally see which content assets are influencing closed-won revenue.
Smarter Lead Routing
Use deep content engagement thresholds to create a new, more accurate definition of a 'sales-ready' lead.
“With the sales team enabled on PathFactory insights, we have increased our marketing and sales alignment.”
Eleni Mitzalis
Director of Demand Generation