ZoomInfo
ZoomInfo reveals who's visiting your site. PathFactory ensures they see the content that converts. Together, turn anonymous traffic into personalized buying experiences powered by real-time visitor intelligence.
You Know Who's Visiting — But Can't Act on It
Visitors Get Generic Experiences
ZoomInfo tells you a company is on your site, but every visitor still gets the same generic content experience regardless of who they are or what they need.
Visitor Intelligence Sits Unused
You have firmographic and technographic data from ZoomInfo, but no way to act on it in real time to shape a visitor's content journey.
No Content Engagement Signal
Without connecting visitor identity to content engagement, you can't measure which accounts are genuinely interested versus casually browsing.
High-Impact Plays with ZoomInfo + PathFactory
Account-Based Website Personalization
Automatically personalize your website content for visitors from target accounts identified by ZoomInfo, showing them relevant case studies, solutions, and proof points.
Industry-Specific Content Journeys
Route visitors from specific industries or company sizes into curated content tracks that address their unique challenges and use cases.
Enhanced Lead Scoring
Combine ZoomInfo's firmographic data with PathFactory's engagement signals to score and prioritize your most sales-ready accounts.
Real-Time Content Activation
Use real-time visitor intelligence to trigger personalized content recommendations that keep high-value prospects engaged longer.
How ZoomInfo + PathFactory Work Together
Step 1: Identify the Visitor
ZoomInfo identifies an anonymous visitor's company, industry, and technographics and passes this context to PathFactory in real time.
Step 2: Personalize the Content Experience
PathFactory uses ZoomInfo's visitor data to instantly serve a personalized content track tailored to the visitor's industry, company size, and likely buying stage.
Step 3: Enrich with Engagement Data
PathFactory captures deep content engagement data — time spent, assets consumed, binge behavior — and feeds it back to enrich your ZoomInfo-powered workflows.
Ready to Connect ZoomInfo?
See how PathFactory and ZoomInfo work together to drive better content experiences and more pipeline.