The Right Content. Right When Buyers Need It.
PathFactory uses AI to deliver personalized content experiences for self-serve buyers, at scale, while capturing first-party engagement data that drives revenue.
Trusted by the world's leading companies
A Leader in AI-Powered Conversation Automation
Recognized by Forrester as a Leader in the first-ever Wave for Conversation Automation Solutions (Q4 2025), PathFactory delivers adaptive, AI-driven buyer experiences powered by our content intelligence and ChatFactory’s signal-driven personalization.
An Intelligent Way to Enable Buyer Education
From personalized destinations to actionable intelligence, PathFactory helps you deliver buyer journeys that scale and prove revenue impact.
Deploy Intelligent, Personalized Content Journeys
Use our library of Experience Templates to instantly create personalized content destinations that keep buyers engaged. Combine curated content playlists with an intelligent conversation agent that guides prospects forward and captures engagement at every step.
Build Once. Let AI Personalize Everywhere.
Stop building hundreds of one-off pages. PathFactory combines a single template with AI-driven intelligence to personalize content and CTAs by industry, account, and individual behavior. Buyers get relevant experiences, and sales and marketing stay aligned around the same engagement data and signals.
Connect Every Engagement to Revenue
Go beyond clicks and lead scores. Capture buyer committee engagement across the full journey, from anonymous interactions to known visitors, and tie it directly to pipeline impact to see which campaigns drive growth.
An Intelligent Way to Win
Whether you’re focused on ABM, demand generation, or website conversion, PathFactory turns every motion into measurable growth.
Win Target Accounts with Content Intelligence
Enable sales and marketing to initiate and guide personalized buying experiences using content intelligence. Deliver account-specific content hubs, tailored journeys, and real-time engagement insights that help sales focus on what matters most.
Accelerate Demand with AI-Powered Journeys
Convert leads faster with automated nurtures, event follow-up, and free-trial journeys powered by dynamic personalization and real-time engagement.
Help Buyers Find the Answers Faster
Create self-guided content experiences that organize your website into clear paths and provide real-time answers as questions arise. Buyers can educate themselves, get to what matters faster, and reveal true buying intent along the way.
The Intelligent Journey Platform
PathFactory unifies experiences, engagement, and intelligence into one platform, so every buyer journey is personalized, connected, and measurable.
Create bingeable playlists, personalized hubs, and dynamic landing pages in minutes. Power each experience with AI-driven recommendations that guide every visitor to their next best asset.
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“PathFactory is an essential part of the tech stack. It helps shine a light on accounts that are in-market through one of the strongest intent signals: content engagement.”
Raymon David
Head of Web, Marketing Operations, Outbound, Qualification and Analytics
Connect Your Entire Revenue Stack
PathFactory seamlessly connects with your favorite CRM, MAP, and sales engagement platforms to deliver actionable insights where your teams already work.
CRM
Marketing Automation
ABM & Intent
