Demand Generation

7 Twitter Handles To Follow At B2BMX

B2B Marketing Exchange 2019 is around the corner and the PathFactory team is counting down the days. And not just because we get to escape the winter storm systems pummeling the northeast.

With its stacked lineup of presenters, and ample opportunities to network and let loose (fireworks?!), B2BMX 2019 is poised to be the biggest and best yet. Whether you’ll be there or not, catch every quotable moment, nugget of wisdom, and beer-toting donkey (true story) by keeping your eyes on Twitter for in-the-moment updates! You can follow the hashtag (#B2BMX), or more specifically, these 7 Twitter handles for top tier coverage.

Tim Washer

Tim is one of B2BMX’s keynote speakers this year. His session, Humanizing Even The World’s Most Boring B2B Brands: How To Win With Empathy, Creativity… And A Little Humor, will challenge your interpretation of ‘humanizing’, which has become a bit of a marketing buzzword. A professional comedian and former B2B marketer (he spent 20 years at Cisco, Accenture, and IBM), Tim’s session (and Tweets) are guaranteed not only to make you smile but might even teach you a thing or two!

Follow: @timwasher

Lee Odden

In marketing circles, Lee Odden needs no introduction. He is a well known international speaker, author and, of course, CEO of TopRank Marketing. Makes us wonder how he finds the time to keep such an active and entertaining Twitter account! We also love how Lee practices what he preaches. He preempted his B2BMX presentation entitled Break Free Of Boring B2B With Interactive Influencer Content with a super cool, non-boring, interactive piece of content, featuring thought leadership from other B2B marketing leaders and influencers.

Follow: @leeodden

Pam Didner

Pam Didner is like the godmother of B2B sales and marketing. Having worked at Intel Corporation for almost 20 years (and wearing almost every hat), Pam knows the ins and outs of the enterprise tech world better than most. Pam’s Twitter account is chock-full of only the most valuable and relevant articles, podcasts, and videos focussed on enterprise sales and marketing. Pam’s feed helps you cut through the cr*p by filtering out the fluff for you. So, we’re guessing her coverage of #B2BMX will be no different.

Plus she is hosting a brand new workshop at the event called How to Leverage Existing Marketing Elements to Support Sales where she will share her framework to bridge the sales and marketing gap.

Follow: @PamDidner

Justin Keller

Justin Keller is the VP of Marketing at Sigstr, a fabulous marketer, and all around good guy. How do we know this? Over the past year, we’ve been lucky enough to meet up with Justin and the Sigstr team at various events and have many chats over several margaritas (we highly recommend you check out their “ABM” event at B2BMX. ABM stands for ‘All ‘Bout Margaritas’, obviously). He’s also one of the CMO mentors at this year’s B2BMX. That means he is offering his time and brain power to help coach emerging B2B leaders through one-on-one conversations. What a guy! On top of all that, he is active (and often hilarious) in the Twittersphere, which is why he makes this list.

Follow: @justinkeller

Jen Spencer

Jen Spencer is VP of Marketing at Smart Bug Media. Jen sure knows how to pay it forward, which is why she tops our 7 Twitter accounts to watch. Not only is she a B2BMX CMO mentor this year but she is also at the forefront of the #womenintech movement, being a board member for Girls In Tech and mentoring for #mentor100Kwomen, an initiative for Women’s History Month. Jen’s Twitter feed is always high value and authenticity so be sure to give her a follow.

Follow: @jenspencer

Brian Fanzo

Brian’s B2BMX keynote on the B2B millennial mindset will knock everyone’s socks off, as will his Twitter coverage. But it’s ok because you don’t need socks in sunny Scottsdale! As a ‘millennial business’ guru, his Twitter account is always ‘on fleek’ (do millennials even say that anymore?). Brian’s posts are the perfect combination of humor, educational content, and personality as is evident from his #JustTryThis video series promos… what more can you ask for?

Follow: @iSocialFanz


Of course, we have to shout out our own Twitter handle! PathFactory will have a solid (and friendly) crew staffing the booth and attending key sessions (and partays too, of course 🎉). The PathFactory handle will cover all things B2BMX including live tweets from key sessions, fun happenings from the conference room floor, and selfies from our booth. Come by the booth to say hi to the team and maybe *your* selfie will make it up on the @PathFactory feed.

Follow: @PathFactory

And if you’re coming, don’t miss our Case Study presentation with Melissa Alonso from Qlik: Driving With Data: 3 ABM Lessons Learned on Monday afternoon.

Excited for B2BMX? We sure are! Let us know what you’re most excited for in the comments below. Hope to see you there!