PathFactory Use Case


Strategically market to key accounts by targeting multiple individuals within a company using personalized messaging and content.


What Is It?

Account-based strategy focused on broader segments like Industry, Region, Revenue Size, or Company Size.

Value Proposition

By leveraging a single Explore page we can customize an experience based on the segments created within PathFactory ensuring ABM relevancy. This strategy can be used across multiple channels and served dynamically, by routing the visitor to the page specifically designed for them. Account insights are available for known and unknown visitors.

Technical Lift: Light

First a PathFactory author creates a target or recommend track which is then converted into an Explore page. An appearance theme leveraging dynamic population of account logos may be applied based on your strategy. Segments & Routes can also be set up in order to route intelligently to various curated experiences.