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Account-based Marketing

An Exciting Milestone: Series A Funding

Today I am pleased to announce that PathFactory (formerly LookBookHQ) has raised a $4M Series A round of funding led by Edison Partners, with participation from Hyde Park Ventures. This important milestone will help us to expand our content marketing automation platform and proprietary Content Science™ recommendation engine, and allow us to further innovate and bring our customers more of the world-class service they have come to expect.

We have accomplished a lot in the past 3 years but we also have a big vision for the future.

We are very proud to have partnered with such high calibre firms as Edison Partners and Hyde Park Ventures to realize our vision for helping marketers to capitalize on attention and keep prospects engaged. They bring tremendous industry experience and are shaping the next generation of the marketing technology stack with portfolio companies such as Terminus, TripleLift, Offerpop and Magnetic.

We couldn’t have reached this exciting turning point without the continued support and success of our incredible customers. These marketing leaders and innovators have invested in the future of marketing by believing in our vision and adopting our platform as an integral part of a next-gen demand generation strategy. We are thrilled that this infusion of capital will enable us to bring even more game-changing solutions to our current and future customer community.

We also owe a debt of gratitude to our amazing team, many of whom have been with us since the LookBookHQ platform was just an idea. It’s the dedication and commitment of these talented people that have allowed us to post such impressive growth with very little investment to date. Our rapid acquisition of nearly 100 mid-market and enterprise customers coupled with a wonderfully high retention rate and multi-year renewals is a testament to the hard work of people that often give up time with their families to make this company a success and we are incredibly grateful for their investments in our growth.

While this is an important day in the history of PathFactory, when it comes to building great products, investing in customer success and spreading the word about the content marketing automation revolution, it’s really just another day. Our team will exchange a few high fives and some congratulatory banter and then they will get back to doing the work that got us here.

There’s an expression that my Co-Founder Nick Edouard, a Brit and an ardent follower of English rugby is fond of that seems fitting for this moment: “we go again.” It is borrowed from England Rugby captain, Dylan Hartley and is meant to remind the team that while we should be proud of our success, we should never let it be a distraction. What comes next is what will determine the future of our company, so to everyone that has invested in us and supported us along the way, thank you and we go again.

View the Press Release in a PathFactory Content Track

Written By
Mark Opauszky
Mark Attila Opauszky is the CEO and co-founder of PathFactory. During his 25 years of working and leading in B2B technology industries ranging from manufacturing to SaaS, Mark developed a keen interest in how considered purchase decisions are made and how that process continues to evolve. As a leader, Mark excels at building expert teams to attack high-value problems in large markets. PathFactory is a strategic B2B marketing platform that collects a unique class of content consumption data and uses that to power personalized, on-demand marketing. Prior to PathFactory, Mark was the CEO of BPS Inc., a top Gartner ranked enterprise risk management software company, and was twice-nominated as Ernst & Young Entrepreneur of the Year. Mark is also a recovering professional drummer, amateur boxer, and reformed film producer who lives in Toronto with his family.

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