PathFactory Recognized as a Market Leader by G2 for 4th Consecutive Quarter This Year

We’re excited to share that PathFactory has been recognized as a market leader in the content experience platform category by G2 for the fourth consecutive quarter. G2 — the peer-to-peer review site focused exclusively on B2B software and services — issues new awards every quarter based on real feedback from over 1 million verified users, to ensure customer satisfaction scores are both timely and accurate. For Winter 2022, PathFactory received a total of six awards:

• Leader
• High performer
• High performer, enterprise
• High performer, mid-market
• Best support, mid-market
• Easiest admin

PathFactory is a content experience leader

PathFactory has been named a market leader in the content experience platforms category for the fourth quarter in a row, based on a combination of high customer satisfaction scores and market presence.

As the leading Intelligent Content platform, PathFactory’s proprietary content intelligence enables B2B marketers to deliver hyper-relevant, personalized content to the right people, at the right time, while collecting deep, actionable data to accurately evaluate content performance across the entire buyer’s journey.

In 2021, PathFactory also expanded our integration with 6Sense to help marketers better identify which accounts are engaging with different assets — even if the visitors themselves are unknown. The integration combines PathFactory’s content intelligence with 6Sense intent data, providing mutual customers with more advanced predictive models.

Here’s what customers say:

“The insights are amazing. The ability to see content engagement and consumption — and the accounts that are visiting — is something we’ve never had before… This is advancing our marketing strategies and ecosystems by decades.”
—Doug C, Director, Global Demand and Digital Marketing

“[Data] is one of the places that I think PathFactory really shines. Our marketing automation system tracks every time someone breathes, but our ability to turn that into actionable information for marketing and sales teams is elusive. With PathFactory, those dashboards and reports are simple to use, easy to understand, and easy to act on. It’s much more powerful.”
—Rebecca K, VP Marketing & Product Strategy

“Best intelligent content platform in the market… We have seen an increased binge rate across all of our tracks due to showing the right content at the right time. This along with a proper form gated strategy has helped us get more demo requests and ultimately more SQOs.”
—Vivek T, Marketing Operations Lead

PathFactory was also recognized as a 2019-2021 Top-Rated Content Marketing Software by TrustRadius and was previously named the inaugural Visionary CX ISV Partner of the Year at the 2020 Oracle Markie Awards. In 2021, we launched the Content Intelligence Fundamentals certification program — the first of its kind for B2B marketers.

PathFactory has the best support

At PathFactory, we work hard to provide an outstanding customer experience every step of the way, from onboarding and tech support to recommendations and best practices. PathFactory received a G2 Winter 2022 award for Best support, Mid-market for the third consecutive quarter. We’re also honored to receive top marks for quality of support, scoring 9.4 out of 10.

What customers say:

“Everything from the demo process to the onboarding experience has been extremely helpful and impressive. Our team was able to quickly and thoroughly get implemented and fully embrace a new technology in record time… We are thankful for our account teams for being so hands on with training and best practices.”
—Jennifer B, VP Marketing Strategy

PathFactory is easiest to use

Removing friction is what we do, whether it’s helping marketers deliver relevant content experiences at scale, or getting our customers up and running as quickly as possible. In fact, PathFactory customers go live 2X faster than competitors like Uberflip. Our platform has been designed with useability in mind. PathFactory also plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift, and Salesforce, making it easy to integrate into your existing martech stack. PathFactory received a G2 Winter 2022 award for Easiest Admin.

What customers say:

“What sets PathFactory apart from other martech companies is their software has come in and met our strategy. We didn’t have to change our whole infrastructure, our whole world, to use PathFactory.”
—Doug C, Director, Global Demand and Digital Marketing

“PathFactory has been a game-changer for us in terms of identifying highly-engaged leads and measuring content effectiveness. It works very well with HubSpot, which is critical for us. We use PathFactory links for social, email, and event customer success training. We created a new email nurture program using PathFactory, and were able to create a hyper-customized nurture experience using this tool.”
—Nora H, Digital Marketing Associate

“PathFactory is able to capture a plethora of information that helps inform both marketing and sales decisions. I find that this tool is just as important and vital as any marketing automation tool out there.”
—Christopher M, Demand Generation Manager

PathFactory also recently won a Top Rated Award from TrustRadius. This is the third year in a row we’ve been recognized as a leader in the content marketing software category, based entirely on customer feedback.

Repeat customer Travis Wingate, VP of Growing Marketing at Fiix, shares his 2 favorite things about PathFactory:

Thank you to our incredible customers for sharing your invaluable feedback and continuing to recommend PathFactory to other marketers. Check out more reviews from real PathFactory customers on G2 and TrustRadius.