6 new G2 badges awarded to PathFactory in Fall '21, beneath the text: "Our customers have spoken!"
PathFactory News

PathFactory Recognized as a Market Leader (Again) by G2

Thanks to customer feedback, PathFactory was recognized as a content experience leader with the best support in G2’s Fall 2021 report.

PathFactory has received six new awards from G2, the peer-to-peer review site focused exclusively on B2B software and services. G2 issues new awards every quarter based on real feedback from over 1 million verified users to ensure customer satisfaction scores are both timely and accurate. This fall, we’re excited to earn further recognition in the following categories:

PathFactory is a content experience leader

9 G2 badges for high performance, awarded to PathFactory in Fall & Summer '21

PathFactory has been named a market leader in the content experience platforms category for the third quarter in a row, due to a combination of high customer satisfaction scores and a large market presence. As the leading Intelligent Content platform, PathFactory’s proprietary content intelligence enables B2B marketers to deliver hyper-relevant, personalized content to the right people, at the right time, while collecting deep, actionable data to accurately evaluate content performance across the buyer’s journey.

“Best intelligent content platform in the market… We have seen an increased binge rate across all of our tracks due to showing the right content at the right time. This along with a proper form gated strategy has helped us get more demo requests and ultimately more SQOs.”
Vivek Tiwari, Marketing Operations Lead

PathFactory was recognized as a 2019-2021 Top-Rated Content Marketing Software by TrustRadius and was previously named the inaugural Visionary CX ISV Partner of the Year at the 2020 Oracle Markie Awards.

PathFactory has the best support

3 G2 badges for best support, awarded to PathFactory in Fall & Summer '21

At PathFactory, we work hard to provide an outstanding customer experience every step of the way, from onboarding and tech support to recommendations and best practices. We’re so honored to receive top marks from G2 for quality of support, scoring 9.4 out of 10.

“Everything from the demo process to the onboarding experience has been extremely helpful and impressive. Our team was able to quickly and thoroughly get implemented and fully embrace a new technology in record time… We are thankful for our account teams for being so hands on with training and best practices.”
Jennifer B, VP Marketing Strategy

PathFactory recently gained even further recognition from G2:

PathFactory is the easiest to use and easiest to do business with

2 G2 badges for Easiest To Use: Mid-Market, and Easiest To Do Business With: Enterprise, awarded to PathFactory in summer '21

PathFactory helps marketers deliver relevant content experiences at scale, while tapping into a wealth of engagement data through AI-powered content intelligence. Removing friction is what we do, and we’re so proud to see this translate beyond our product. Because PathFactory plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift and Salesforce, it’s easy to integrate into your existing martech stack. Just ask our customers:

“PathFactory has been a game-changer for us in terms of identifying highly-engaged leads and measuring content effectiveness. It works very well with HubSpot, which is critical for us. We use PathFactory links for social, email, and event customer success training. We created a new email nurture program using PathFactory, and were able to create a hyper-customized nurture experience using this tool.”
Nora H, Digital Marketing Associate

“PathFactory is able to capture a plethora of information that helps inform both marketing and sales decisions. I find that this tool is just as important and vital as any marketing automation tool out there.”
Christopher M, Demand Generation Manager

PathFactory also recently won a Top Rated Award from TrustRadius. This is the third year in a row we’ve been recognized as a leader in the content marketing software category, based entirely on customer feedback.

Repeat customer Travis Wingate, VP of Growing Marketing at Fiix, shares his 2 favorite things about PathFactory:

Thank you to our incredible customers to sharing your invaluable feedback and continuing to recommend PathFactory to other marketers. Check out more reviews from real PathFactory customers on G2 and TrustRadius.

Preston Lam
Written By
Preston Lam
Preston Lam is the Customer Marketing & Advocacy Manager at PathFactory. Preston got his first taste of customer marketing back in 2017 and saw the impact nurturing advocates could have on a business. Since then he’s been focused on customer retention, engagement, and growth. At PathFactory, he is the face of several customer campaigns such as: the Success Series, the Compass user groups and more. When he's not plugged into his headphones typing away, he's always up for a passionate debate on basketball or TV shows!

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