Finally! A Holiday Blog Post You Can Sing Along To

And now, what you’ve all been waiting for–yet another holiday blog post! But this one is extra special. We promise. Just wait for it–t’is the season after all. The season when you gain one more wrinkle, lose a few more hairs, and bite a few extra nails, all due to the stress caused by having to find the perfect gift.

Stress no more!

This year, the PathFactory team is shedding some light on the only gift that matters. Well, at least when it comes to your Sales team. And we are going to do it in the only way we know how… BY SONG.

On behalf of the entire PathFactory family, we wish you and yours a stress-free holiday season and a happy new year!

Please watch, enjoy, (and share!).

*No Pathies were harmed in the making of this video

Full Lyrics:

I don’t want a lot from marketing,
There is just one thing I need.
And I don’t care ‘bout clicks or downloads,
They don’t really mean a thing.
I want to call the gals and guys,
Who are really going to buy.
So I beg you please,
All I want is quality….

I don’t want a lead who clicked,
On a blog post here or there.
And I don’t want a lead who doesn’t
Know who we are or even care.
I can’t bear to have more phone calls,
Hanging up right in my face.
Those MQLs won’t make me happy,
They won’t convert they’re a disgrace.

I just want a lead who spent
Lots of time with our content
Please give me what I need,
All I want is quality…. Leads baby

Oh, I don’t ask for much, I promise,
Just meaningful content insights.
Like the time spent on certain assets
That would be really nice.
I’ll have such productive convos,
With leads who want to hear from me.
Think of all the deals we’ll close,
With super high ACVs.

I just want a lead who spent
Lots of time with our content
Please give me what I need,
All I want is quality…. Leads baby

Imagine every lead that came in
Matched our ICP,
They read all of our content
And wanted to speak to me
And every call I’m singin’
Cuz the sales bell keeps on ringing,
Marketing won’t you bring the leads I really need?
Won’t you please bring me quality-y-y-y

Oh I don’t want a lot from marketing
This is all I’m asking for
I just want those red-hot leads
Who are hungry to learn more.

I just want a lead who spent
Lots of time with our content
Please give me what I need,
All I want is quality…. Leads baby

Written By
Amanda Levine
Amanda joined PathFactory in June 2017 as Content Marketing Manager. Prior to PathFactory, she was Content Editor at B2C tech company down the road, FreshBooks. In a past life, she taught math and science to lovely 12 and 13 year olds… Amanda spent most of her 20s being nomadic and lived/worked/studied around the world including Barcelona, New Zealand, and London. She is passionate about helping people so if you have any questions definitely hit her up! She also is responsible for PathFactory’s dog policy so you can thank her for all the cute floofs around the office.

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