PathFactory News

Inverta Partners With PathFactory To Provide Personalized Content Experiences to Customers

Together, companies will deliver better customer experiences, unique actionable engagement, and insights that drive revenue

March 27, 2023 – Toronto, CANADA – PathFactory, the leading B2B Content Intelligence platform, today announced a new partnership with Inverta, a top B2B marketing consulting firm. This partnership will enable B2B-focused businesses to deliver personalized content experiences that engage their audiences and drive better results, while also helping to drive relevance and revenue. Through intuitive customer journeys, stronger lead scoring segmentation, and deep analytics, this partnership will revolutionize how B2B companies deliver bespoke content to their buyers from end-to-end using the best technology and tools.

“In the current market, impersonal email campaigns and webinar invites aren’t driving as much value as they used to. B2B revenue teams understand that their buyers want personalized and relevant content experiences, yet this is difficult to provide without the right tech stack,” said Dev Ganesan, CEO and President of PathFactory. “PathFactory is thrilled to partner with Inverta, a company that has a clear understanding of the shifting B2B ecosystem and deep expertise in this space.  We are excited to combine Inverta’s knowledge with our content intelligence platform to create new solutions that help businesses succeed.”

As part of the partnership, Inverta will leverage PathFactory’s content intelligence platform to deliver personalized content experiences for their clients. This will enable businesses to deliver the right message to the right person at the right time, resulting in better engagement, increased revenue, and improved customer loyalty.

“By extending the power of personalized experiences made possible by PathFactory, we work with clients to operationalize and optimize that personalization across messaging, content and the overall experience with a client’s brand.,” said Kathy Macchi, Executive Vice President of Innovation at Inverta. “Together, Inverta and PathFactory are transforming the industry; making it easier to bring a B2B marketer’s innovative vision & strategy to life through an automated, intuitive platform delivering better experiences, qualified leads, and more revenue.”

The partnership between PathFactory and Inverta represents a major step forward for businesses looking to leverage the latest in content marketing technology and strategies. Together, these two companies are poised to deliver innovative marketing solutions that help businesses succeed in today’s competitive landscape.

PathFactory’s content intelligence platform is currently being used by several enterprise and mid-market customers, including Adobe, Cisco, and Anthology.

About PathFactory:

Leading enterprise and mid-market B2B companies use PathFactory to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences across the buyer’s journey. Using insights and automation to connect people with content, PathFactory removes friction for B2B buyers.

PathFactory was recently recognized by Deloitte as one of North America’s Technology Fast 500 and Canada’s Technology Fast 50 companies. It was also named the winner of Oracle CX’s inaugural visionary ISV partner of the year 2020, 2022 Top-Rated Content Marketing Software by TrustRadius, a 2022 Content Experience Leader by G2, and a 2019 Cool Vendor in Technology Marketing by Gartner. Learn more about PathFactory’s B2B Content Intelligence platform and the companies that use it at

About Inverta:

Inverta is a B2B marketing firm that guides business leaders through the changing landscape of modern marketing with an approach that’s both practical and innovative. Our consultants are experienced marketing leaders and technologists with expertise in organizational alignment, demand creation planning and programs, account-based marketing, content strategy, and marketing operations. Inverta’s approach meets the needs of the modern marketing organization by delivering four things: Executive level advisory, senior, strategy-first consulting across marketing disciplines, comprehensive execution plans that leverage the latest in marketing technology, and a curated team of specialists who can roll-up their sleeves and get things done. Together, we make good strategy happen.