Ad Channel/Social

What Is It?

Leveraging PathFactory to enhance the experience behind every click earned through paid advertising and paid/organic social.

Value Proposition

Regardless of what channel an audience is on when they click on an ad or social post, by pointing them to a PathFactory content track instead of a one-and-done landing page, marketers can deliver more value to the audience, increase engagement time, and generate higher conversion rates. PathFactory monitors engagement with individual assets and average session time within a content track. Marketers can use this engagement data to tune and optimize the content track experience and conversion rates. This helps maximize the return and value of advertising and social promotion click throughs. Additional A/B testing in content tracks is also possible to further increase engagement and conversions.

Technical Lift: Light

Instead of an ad pointing to a singular asset or webpage, the link is replaced with a PathFactory URL that points to a content track. Appending appropriate UTM parameters gives deeper visibility into campaign success by channel.