PathFactory Use Case

Website Conversions

Increase leads and engagement by getting more visitors to take action more quickly on your website.

Website Tools – Content Analysis

What Is It?

Website Tools automatically analyzes website content, shows you who is engaging on your site and how they’re engaging. Website Tools then intelligently recommends the next best content to visitors. Website Tools addresses the need to support buyers in self-exploration and self-education, which accelerates the buyer journey and improves the buying experience.

Value Proposition

By adding a PathFactory script on all the web pages you want to track, you can see the individual journey every visitor and account takes through your content. The tracking script collects engagement, behavioral, and firmographic data to provide a comprehensive and holistic picture of your website visitors. This data also powers PathFactory’s content recommendation capabilities, the artificial intelligence that drives Website Tools.

Technical Lift: Light

The web team deploys a javascript snippet on website.