CUSTOMER STORY
Axonify's award-winning virtual event strategy with 10X ROI
Challenge
Move AxoniCom LIVE online on a short timeline
With Covid-19 changing the world in March 2020, the Axonify marketing team needed a way to transition their annual in-person conference to a virtual experience in just a few months. They decided to change focus and make frontline workers the heroes of the event instead of focusing on Axonify. They developed a plan to produce and stream high-end video content featuring inspirational keynote speakers and even celebrities like Toronto Raptors head coach Nick Nurse. About 60 speakers across 50 sessions. But they still needed a virtual event solution that could present this amazing content to their customers and provide an engaging experience online.
SOLUTION
Reimagine the virtual event experience using PathFactory
Axonify evaluated a number of virtual event solutions, ultimately choosing PathFactory’s Virtual Event Experience because they already used PathFactory’s Intelligent Content Platform across their marketing campaigns, were familiar with the functionality, and wanted to collect high-quality engagement data during AxoniCom to inform future events. PathFactory also supported their post-event strategy to distribute AxoniCom content on-demand, in three new brand campaigns, and in nurture programs.
