Low customer adoption and retention rates
In order to improve technology adoption in Cisco’s subscription products, Cisco needed a strategy to engage customers in the post-sale stages of the customer lifecycle. Knowing their customers are 80% more likely to realize the full value of products and eventually renew if adoption takes place in the first 30 days, they needed to find a way to help buyers self-educate faster and more easily.
Launch a universe of always-on educational content
Maureen Robbs and her team launched a series of data-driven content tracks to address this problem. Using a sophisticated technology stack, including PathFactory and Eloqua, they activated their arsenal of educational content to create a seamless track for new customers. Now, customers can self-educate at their own pace and realize the full value of their solutions faster so they are more likely to renew.