CUSTOMER STORY

How Post-Sale Content Helped Cisco Boost Customer Adoption by 3.5X

THE RESULTS

3.5X

increase in adoption linked to content engagement

24%

increase in closed-won revenue

100K

highly personalized engagements
The
Challenge

Low customer adoption and retention rates

In order to improve technology adoption in Cisco’s subscription products, Cisco needed a strategy to engage customers in the post-sale stages of the customer lifecycle. Knowing their customers are 80% more likely to realize the full value of products and eventually renew if adoption takes place in the first 30 days, they needed to find a way to help buyers self-educate faster and more easily.

THE
SOLUTION

Launch a universe of always-on educational content

Maureen Robbs and her team launched a series of data-driven content tracks to address this problem. Using a sophisticated technology stack, including PathFactory and Eloqua, they activated their arsenal of educational content to create a seamless track for new customers. Now, customers can self-educate at their own pace and realize the full value of their solutions faster so they are more likely to renew.

“By combining data with effective tools like PathFactory, we’re able to have more than 100,000 highly personalized conversations with our customers to guide them on their path to success.”
Maureen Robbs
Digital Experience Architect
Cisco
Headshot of Maureen Robbs surrounded by decorative blocks