NVIDIA Marketing Team: 15% of Deals Attributed To PathFactory

EXECUTIVE SUMMARY:

• NVIDIA’s marketing team, led by Ari Capogeannis, implemented PathFactory’s content intelligence platform to transform their B2B marketing from traditional funnels to relationship-driven ABM strategies.
• Challenge: A small marketing team needed to support 1,000+ sellers while managing billions of data rows and millions of personalized experiences.
  Solution: Ari’s team used PathFactory’s AI to mine engagement data, implement propensity modeling, and enhance self-service content journeys with real-time personalization.
• Results: 1100% increase in account engagement, 65% increase in session times, and 15% of closed won deals generated through PathFactory experiences.
• Outcome: By integrating data and prioritizing personalization, Ari’s team turned content into a competitive advantage that delivers value to buyers while driving significant ROI.

THE CHALLENGE: Adapting B2B marketing and sales strategies to keep up with how buyers think and what they want. 

Ari’s marketing team at NVIDIA recognized that their target accounts were navigating complex, non-linear journeys full of dead-end content.

With a small team of marketers supporting over 1,000 sellers, billions of rows of data to sift through, and millions of personalized experiences tailored to diverse personas, products, and accounts, the team realized that their marketing strategy needed to transform from the traditional, transaction-based marketing funnel to a modern, relationship-based ABM strategy.

To address this complexity, leverage their data more effectively  and win more deals, Ari’s team needed to turn to AI to drive a scalable, automated solution to optimize content experiences and guide buying groups seamlessly while driving outcomes at scale.

THE SOLUTION: Moving to signal-based AI B2B marketing and content intelligence to unlock growth.

Instead of relying on buyers to self-select through their journey or guessing which content would capture their attention, Ari’s team leveraged PathFactory’s AI to optimize buying experiences. The marketing team ensured content relevance at every stage by creating tailored digital content journeys for diverse accounts and roles.

The team began by mining data to develop actionable insights based on engagement and intent. They then scaled their efforts using AI and propensity modelling to enable omni-channel activations across various use cases, enhancing self-service journeys to achieve higher post-click engagement.

By integrating and contextualizing this data, Ari’s team was able to make greater sense of complex buyer signals, driving groups through curated content experiences. PathFactory became a crucial tool, leveraging first-party engagement data to capture attention quickly. Website visitors are often hand-raisers on the site for a specific reason: to prioritize delivering the right content at the right time in the buyer journey to retain interest.

The power of content analytics, personalization, and AI automation streamlined their content ecosystem and reinforced its customer-centric strategy. By aligning content with buyer behaviors and needs, Ari’s team transitioned from traditional MQL-based approaches to signal-driven strategies, yielding measurable ROI.