The Results With PathFactory
increased revenue from eBook promoted using Content Tracks versus without
increase in influenced opportunities
conversion of organic leads
High-value eBook received low engagement and conversions
TrustYou launched a Tech Stack Guide eBook aimed to drive conversions. The eBook was released in one language (English), including multiple landing pages per channel, individual forms, some html development, as well as GDPR considerations via double opt-in emails. With all these dead-ends and barriers to download, visitors often gave up somewhere along the way, leaving that conversion goal as more a pipe(line) dream.
Package high-value content with other relevant content to encourage higher engagement and conversions
Nicholas Johnson and the TrustYou team tried a new go-to-market approach. Using PathFactory, they activated the eBook by packaging it into a series of Content Tracks in 5 languages across 9 channels. And they did all this with minimal development needs. Using fewer forms, visitors are now free to self-educate at their own pace and binge on TrustYou’s content if they want. A more educated prospect leads to better conversion down the road.