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Align And Enable Your Go-To-Market Teams
Simply put, sellers need to sell, buyers need to buy, and enablement helps make this possible
![A graphic representation of enabling your teams.](https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Header_Image.png)
Help at every stage
Surface known and anonymous account activity, provide sellers and marketers with data and insights to inform next-best actions and enable them to quickly create personalized content pages for buying groups
Easily educate your buyers
With bingable and relevant experiences, accelerate their journey and remove friction
- Provide relevant packages of content to remove deadends.
- Utilize AI and Machine Learning to recommend the best-suited content based on each individual.
- Remove unnecessary friction points from your buyer’s journey.
![A key customer being fed a solid ABM strategy](https://www.pathfactory.com/wp-content/uploads/2022/08/ImplementingABM_1.png)
Provide needed sales insights
In real-time, arm them with the ability to have timely and relevant conversations with truly engaged buyers based on engagement and signals
- Notify sales in real time of when their target accounts are engaging.
- Showcase content and topics that hot and cultivate highly relevant conversations.
- Prioritize outreach based on the most engaged accounts.
- Remove unnecessary friction points from your buyer’s journey.
![Sales enablement visualized. A happy sales person with access to the tools and learning needed to push customers through the funnel to a sale.](https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Image2.png)
Empower your revenue teams
Leverage your own first-party buying signals know what the next best action is to take
- Utilize buying signals in real-time to understand buyer engagement with content, the growing buying committee and topics of interest.
- Compose personalized and branded 1:1, 1:few, or 1:many buyer sites for accounts, contacts, and visitors.
- Serve up unique sets of content for each buyer site based on user behavior or selection, through manually defined rules, or with AI-generated content recommendations.
![Revenue enablement visualized. A customer going through functions and services in a frictionless way.](https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Image3.png)
![Focus your sales efforts icon](https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_1.png)
Focus your
sales efforts
Gain access to real-time buying signals with content across your website, campaigns, and 3rd party content.
![Personalized and branded experiences icon](https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_2.png)
Personalized and
branded experiences
Create personalized 1:1, 1:few, or 1:many buyer microsites for accounts, contacts, and visitors.
![A data-driven approach icon](https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_3.png)
A data-driven
approach
Serve up unique sets of content based on behavior or selection and through manually defined rules.
![Keep your content relevant icon](https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_4.png)
Keep your
content relevant
Your prospects are only seeing content resources that resonate with them by matching the best-performing content journeys to your targeted accounts.
![Understand buyer activity icon](https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_5.png)
Understand
buyer activity
Let it be account, opportunity, or individual contact level, know who is part of an account or buying group, and what content they consume.
![](https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Quotations_2.png)
PathFactory is used in almost any circumstance where a prospect is delivered content, stopping exposure to dead-end content.
Rich Copenhagen
Sr. Manager, Marketing Operations at Sysdig
![Rich Copenhagen](https://www.pathfactory.com/wp-content/uploads/2022/11/RichCopenhagen_Headshot_Circle.png)