Unlock micro-personalization at scale
Think about the last time you watched a show on Netflix. You didn’t have to browse through a dusty TV guide, or choose from a limited selection of shows that play on someone else’s schedule. You just logged in and instantly saw personalized recommendations of exactly the kinds of shows you enjoy.
How does Netflix always know just what to recommend? The key is in the granular data that Netflix collects about everything you watch. The platform has metadata on their entire library of content, and knows how every item is related (based on director, actors, genre). Netflix doesn’t just know what you click on—it knows when you completed watching it, allowing the platform to infer what you like.
PathFactory captures the same kind of data for your B2B marketing, and intelligently delivers your content through AI-powered recommendations. Our proprietary data also helps marketers understand which content assets and channels are actually working, which customers are engaged, and which leads and accounts are sales-ready.