For Website Owners

Use micro-personalization to give Netflix-style
content recommendations across the entire website.

Seamlessly move visitors through their buying journey

Pin important content, use AI-based recommendations, or a combination of both. Promote all of your content from web pages and PDFs, to third-party content directly on your website. No surgery on your CMS required!

Micro-personalization

Go beyond just rules-based macro-personalization on your website, that tailors based on demographics or firmographics. Layer on micro-personalization, which uses consumption data and content metadata to let visitors pick back up where they left off and receive hyper-personalized content recommendations, just like Netflix & YouTube.

Extend web analytics to all of your content

Traditionally, web analytics tools lose visibility as soon as a visitor clicks through to a PDF, review site, or third-party report or article. Gain that visibility by packaging that content in Content Tracks and understand the complete journey through content.

SEE HOW PATHFACTORY CAN HELP YOU, SPECIFICALLY

What do you do?

Demand
Generation

Marketing
Operations

Marketing
Leader

Content
Marketing

Website
Owner

Account-Based
Marketing