For Website Owners
Use micro-personalization to give Netflix-style
content recommendations across the entire website.
Seamlessly move visitors through their buying journey
Pin important content, use AI-based recommendations, or a combination of both. Promote all of your content from web pages and PDFs, to third-party content directly on your website. No surgery on your CMS required!
Go beyond just rules-based macro-personalization on your website, that tailors based on demographics or firmographics. Layer on micro-personalization, which uses consumption data and content metadata to let visitors pick back up where they left off and receive hyper-personalized content recommendations, just like Netflix & YouTube.
Extend web analytics to all of your content
Traditionally, web analytics tools lose visibility as soon as a visitor clicks through to a PDF, review site, or third-party report or article. Gain that visibility by packaging that content in Content Tracks and understand the complete journey through content.