For Website Owners
“With Path Analytics, PathFactory is bringing us next-level understanding of how our content is performing. Path Analytics helps us figure out the bottom performing assets with just one click, saving our team a ton of time when we need to make decisions about what to retire or repurpose.”
Developer at Infoblox
Seamlessly move visitors through their customer journey
Pin important content, use AI-based recommendations, or a combination of both. Create a tailored content journey on every visit that includes all content and web pages. No surgery on your CMS required!
Go beyond rules-based macro-personalization (based on demographics or firmographics). Layer on micro-personalization, which uses consumption data and content metadata to let visitors pick back up where they left off and receive hyper-personalized content recommendations, just like Netflix & YouTube.
Extend web analytics to all of your content
Traditionally, web analytics tools lose visibility as soon as a visitor clicks through to a PDF, review site, or third-party report or article. Gain that visibility by packaging content in Content Tracks and understand the complete journey through content.