PathFactory News

PathFactory Collaborates With Adobe to Deliver Intelligent Content Experiences for Adobe Experience Cloud Customers

PathFactory and Adobe work together to build a tighter integration for B2B digital marketers

Today PathFactory announced it is now an Accelerate partner in the Adobe Exchange program, bringing the leading Intelligent Content Platform to even more Adobe customers. As B2B marketers launch more digital campaigns than ever before, PathFactory and Adobe Experience Cloud customers can accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences across the buyer journey.

“Competition for the best digital customer experience is heating up now that virtually everything B2B is happening online. Savvy B2B marketers are leaning on complementary technologies like Adobe Experience Cloud and PathFactory to remove friction for their buyers and customers,” said Dev Ganesan, President and CEO of PathFactory. “We’re thrilled to strengthen our relationship and integration with Adobe to help marketers drive results for their companies in volatile times.”

“Now, more than ever, it’s critical to understand how customers are engaging at every stage of the buyer’s journey. PathFactory has been leading the way by delivering cutting-edge intelligent content solutions that create meaningful customer experiences,” said Cody Crnkovich, Head of Platform Partners and Strategy for Adobe Experience Cloud. “We’re excited to formally welcome PathFactory to the Adobe Exchange program as an Accelerate partner.”

PathFactory already complements many products in the Adobe Experience Cloud suite out of the box and becoming an Accelerate partner is the first step toward building an even tighter integration for the benefit of B2B demand generation and digital marketing professionals.

Today, B2B marketers who use PathFactory with Adobe Experience Cloud can:

  • Activate existing content assets on every channel to increase content engagement
  • Accelerate lead nurturing and scoring programs in Marketo Engage
  • Deliver account-specific content experiences at scale
  • Access account-level content engagement profiles
  • Drive intelligent conversion while ungating more content
  • Build a content engagement dataset that complements Adobe Analytics

PathFactory has been a key part of the Adobe community for years, sponsoring past Adobe/Marketo Summits and as a Marketo LaunchPoint partner.

About PathFactory
Leading enterprise and mid-market B2B companies use PathFactory to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences across the buyer’s journey. Using insights and automation to connect people with content, PathFactory removes friction for B2B buyers. PathFactory was recently recognized by Deloitte as one of North America’s Technology Fast 500 and Canada’s Technology Fast 50 companies. It was also named the 2020 Top-Rated Content Marketing Software by TrustRadius, a Spring 2020 Content Experience Leader by G2, and a 2019 Cool Vendor in Technology Marketing by Gartner. Learn more about PathFactory’s Intelligent Content Platform and the companies that use it at PathFactory.com.

Written By
Cassandra Jowett
Cassandra Jowett is the Senior Director of Marketing at PathFactory. She is an award-winning marketing leader who specializes in helping early- and growth-stage startups scale their marketing efforts. She also runs a meetup group and Slack for B2B content marketing leaders. Before joining PathFactory, Cassandra led the content marketing teams at Influitive and TalentEgg.ca. She has a journalism degree from Ryerson University and, when she's not doing marketing stuff, she loves going backcountry camping and canoeing in the wilderness.

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