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PathFactory Named Inaugural ISV Partner Of The Year Winner In Oracle’s 2020 Markie Awards

Oracle recognizes PathFactory with the first-ever Visionary CX ISV Partner of the Year Award

Yesterday, PathFactory was named the inaugural Visionary CX ISV Partner of the Year award winner in the 2020 Oracle Markie Awards. This new award recognizes the innovative solution that both complements the Oracle Cloud CX suite and transforms the customer experience.

“As a long-standing Oracle Cloud CX partner, PathFactory is proud to be the first to win this exciting new award recognizing best-in-class solutions that empower our mutual customers to execute visionary marketing and customer experience strategies,” said Dev Ganesan, President and CEO, PathFactory. “We’re grateful to our customers who continually find ingenious ways to drive incredible results for their organizations using PathFactory together with the Oracle Cloud CX suite.”

“It’s never been more important for companies to push the boundaries to create outstanding digital experiences for their prospects and customers,” said Stephen Fioretti, Vice President of Strategic Partnerships, Oracle Cloud CX . “PathFactory has been on the forefront of this transformation for years, delivering intelligent solutions that engage B2B audiences in entirely new ways. Our partnership truly gives marketers access to a new class of data so they can evolve existing programs.”

PathFactory’s easy API integration with Oracle Eloqua improves lead scoring accuracy and creates new scoring categories with content consumption data, provides a simple native form integration for time-based content gates to improve conversion, and creates more intelligent nurture campaigns using engagement data skip logic, reducing email volume when engagement is low or increasing when engagement is high, sending the right content at the right time.

To learn more about PathFactory and the other winners of the 2020 Markie Awards, visit https://www.oracle.com/applications/customer-experience/markie-awards/

About PathFactory
Leading enterprise and mid-market B2B companies use PathFactory to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences across the buyer’s journey. Using insights and automation to connect people with content, PathFactory removes friction for B2B buyers. PathFactory was recently recognized by Deloitte as one of North America’s Technology Fast 500 and Canada’s Technology Fast 50 companies. It was also named the 2020 Top-Rated Content Marketing Software by TrustRadius, a 2020 Content Experience Leader by G2, and a 2019 Cool Vendor in Technology Marketing by Gartner. Learn more about PathFactory’s Intelligent Content Platform and the companies that use it at PathFactory.com.

Headshot of Cassandra Jowett, Sr Director of Marketing at PathFactory
Written By
Cassandra Jowett
Cassandra Jowett is the Senior Director of Marketing at PathFactory. She is an award-winning marketing leader who specializes in helping early- and growth-stage startups scale their marketing efforts. She also runs a meetup group and Slack for B2B content marketing leaders. Before joining PathFactory, Cassandra led the content marketing teams at Influitive and TalentEgg.ca. She has a journalism degree from Ryerson University and, when she's not doing marketing stuff, she loves going backcountry camping and canoeing in the wilderness.

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