Content Intelligence and Personalization Platform for B2B Marketers
PathFactory tells you what content is working (and not working) so you can:
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Create personalized content experiences for individual buyers
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Increase content engagement among target accounts
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Connect content to revenue and (finally) measure content ROI
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What is PathFactory?
PathFactory creates AI-powered, personalized content experiences proven to accelerate deal velocity, convert buyers, and intelligently connect content to revenue.
Uncover Your Best Content
Keep your content organized, tagged, and easily-searchable within PathFactory, while using the built-in analytics suite to surface high-performing content.
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Create Campaigns That Convert
Stop sending your buyers to one-off content assets, and instead share highly-curated, relevant content journeys featuring information they need to make a buying decision.
![](https://www.pathfactory.com/wp-content/uploads/2023/12/HomePage_WhatIsPF_Highlights_CampaignsThatConvert.png)
Track Buyer Engagement and Intent
Keep tabs on known and anonymous buyers at the account and individual level, so your go-to-market team has the right insights to prioritize deals and start sales conversations.
![](https://www.pathfactory.com/wp-content/uploads/2023/12/HomePage_WhatIsPF_Highlights_BuyerEngagement.png)
Connect Content To Revenue
Prove marketing ROI by capturing your content’s influence on your sales funnel, while analyzing the highest-converting content and channels.
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Win Deals With Content AI and Data
Combine first- and third-party intent, content engagement, and customer profile data to help you optimize your campaigns to achieve results—every time.
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We Partner and Integrate With the Best
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Give your brand
the PathFactory treatment
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What’s Included?
Every user gets access to the entire PathFactory suite
Content Experiences
Manage your content and create personalized content experiences for the entire buyer journey.
![](https://www.pathfactory.com/wp-content/uploads/2023/12/HomePage_PFProduct_Highlights_Campaigns.png)
Content AI & Automation
Improve ABM personalization and accelerate deal velocity with AI-powered recommendations.
![](https://www.pathfactory.com/wp-content/uploads/2023/12/HomePage_PFProduct_Highlights_Content.png)
Revenue Intelligence
See how your content influences pipeline, track account health, and find hidden revenue opportunities.
![](https://www.pathfactory.com/wp-content/uploads/2023/12/HomePage_PFProduct_Highlights_RevenueIntelligence-.png)
Analytics
Gain a unified view of marketing- and sales-led content activation and uncover buyer engagement patterns.
![](https://www.pathfactory.com/wp-content/uploads/2023/12/HomePage_PFProduct_Highlights_Engagement.png)
Add ContentAI To Your Tech Stack
Go-to-market teams can easily integrate PathFactory with tools in their existing stack, including Salesforce, Marketo, and Google Analytics.
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We Don’t Like to Brag…
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See What Some of Our Customers Say
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