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Blind Zebra x PathFactory: How to Build High-Quality Pipeline Efficiently
Bridging The Sales and Marketing Gap
Why B2B Sellers and Marketers Switch to PathFactory
[Free EBook] GenAI and the Intent-Driven Buyer’s Journey
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Featured
[Free EBook] GenAI and the Intent-Driven Buyer’s Journey
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Best Practices
The B2B Buyer’s Journey in 2024: Mapping the Stages from Awareness to Purchase
Understand the stages of the B2B buyer's journey in 2024, from initial awareness to final purchase. Learn how the B2B journey differs from B2C, the…
Best Practices
What is B2B Content Marketing? Your Guide To Reaching New Heights
PathFactory Makes ABM Easy With Templated Experiences
Siemens + PathFactory: Content Best Practices
Marketing Leadership
Better B2B Buying Journeys: The Top Content Intelligence Tools
An overview about the value content intelligence tools add to your B2Bmartech stack. Plus: the top five tools in the space right now.
Marketing Leadership
Stop Guessing, Start Growing: Win By Proving Content Marketing ROI
Webinar Recap: Your B2B Buyers Make Their Purchase Decision While Anonymous
Navigating B2B Buyer Enablement With Michelle Killebrew
Featured
AI Series Blog: What Marketers Need to Know About RAG Pipelines
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Account-based Marketing
Success Stories: How B2B Trailblazers Are Personalizing ABM At Scale
Many marketers say they’re doing ABM. But, when it comes right down to it, they struggle to implement ABM at scale in meaningful ways. From inaccurate…
Account-based Marketing
4 Ways To Use Employee Email As A New Channel For ABM Engagement
The New Metrics For ABM: Finding Your Best Buyers Among Your Target Accounts
ABM Content Delivery: 3 Changes You Need to Make
Demand Generation
5 Things You Can Learn About Your Channel and Content Performance
A century ago, John Wanamaker said, “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” And yet…
Demand Generation
3 Award-Winning Marketers Reveal The Strategies That Won Them B2B Innovator Awards
How Reducing Friction For B2B Buyers Can Boost Conversion & Revenue: 3 Examples From Star Marketers
AnalyticsToday Podcast: How To Transform Your Marketing Funnel Using Content Consumption Data
