PathFactory News

PathFactory ABM Data Shows Rise in Anonymous B2B Buyer Engagement

PathFactory’s first-party data shows that over the last three years, anonymous B2B buyer traffic grew significantly, while the number of known buyers stayed relatively flat.

Best Practices

The B2B Buyer’s Journey in 2024: Mapping the Stages from Awareness to Purchase

Understand the stages of the B2B buyer's journey in 2024, from initial awareness to final purchase. Learn how the B2B journey differs from B2C, the…

Marketing Leadership

Announcing ChatFactory: The Generative AI-Powered Buying Agent

PathFactory President and CEO shares the latest innovations in genAI and how they will change how marketers approach buyer enablement.

Account-based Marketing

Success Stories: How B2B Trailblazers Are Personalizing ABM At Scale

Many marketers say they’re doing ABM. But, when it comes right down to it, they struggle to implement ABM at scale in meaningful ways. From inaccurate…

Demand Generation

5 Things You Can Learn About Your Channel and Content Performance

A century ago, John Wanamaker said, “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” And yet…