17% increase in engagement with PathFactory vs. one-and-done content offers

“As our content strategy matured, we had too many questions about how our content performed and where we should go next. Using PathFactory allowed us to understand, accelerate, and optimize our content strategy to ensure we’re delivering a better buyer’s journey that generates results.”

TIBCO saw a 40% improvement in funnel velocity

"We now score leads based on their engagement with assets in PathFactory rather than simply relying on clicks or downloads–and we’ve seen impressive lifts in our lead funnel performance."

Cisco boosted customer adoption by 3.5X

“Combining data with effective tools like PathFactory, we can have more than 100K highly personalized conversations with our customers to guide them on their path to success.”