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Content Marketing

[Infographic] What Buying A Car Can Teach Marketers About The B2B Buyer’s Journey

What does buying a car have to do with the B2B buyer’s journey? Maybe more than you think. Fasten your seatbelts and consider this: B2B buyers have B2C lives too. So it makes sense that their experience in the consumer world influences how they research purchases at work.

Now consider this: according to Marketo, 65% of B2B buyers feel marketers could do a better job aligning marketing activities with their preferences–less than half (47%) of B2C buyers feel the same way. It’s clear B2B marketers might want to take a page out of the B2C marketing user manual to forge stronger connections with their customers and reduce friction at every stage of the buyer’s journey.

Understanding how B2C buyers research and purchase will help you optimize your B2B buyer’s journey in no time!

Click to enlarge.

Infographic of a highway on a beige background depicting b2b buyer's journey in grey and blue


Written By
Amanda Levine
Amanda joined PathFactory in June 2017 as Content Marketing Manager. Prior to PathFactory, she was Content Editor at B2C tech company down the road, FreshBooks. In a past life, she taught math and science to lovely 12 and 13 year olds… Amanda spent most of her 20s being nomadic and lived/worked/studied around the world including Barcelona, New Zealand, and London. She is passionate about helping people so if you have any questions definitely hit her up! She also is responsible for PathFactory’s dog policy so you can thank her for all the cute floofs around the office.