Accelerate Deal Cycles
PathFactory for Revenue Intelligence provides powerful insights on buyer signals and content consumption that enable sales and other revenue teams to take meaningful action.
Marketers can curate tracks of content or create templated microsite experiences for various personas, industries, and use cases that help sales reps deliver a compelling content journey every time.
Sales teams can clearly see which of their accounts and potential buyers are spending time with that content to then prioritize their outreach and have meaningful, contextually relevant conversations. They can leverage the templates built by marketing and personalize the experience and content included to engage buyers and keep a competitive edge.
Prioritize and focus
Buying signals provided in real-time by understanding buyer engagement with content across your website, campaigns, and 3rd party content
Compose personalized and branded 1:1, 1:few, or 1:many buyer microsites for accounts, contacts, and visitors based on engagement data at scale with templated experiences
Serve up unique sets of content for each buyer site based on user behaviour or selection, through manually defined rules, or with AI-generated content recommendations
Give what they
want and need
Match the best performing content journeys to your targeted accounts