Content consumption data is at the heart of every great on-demand experience.
Imagine a world with no Netflix, Amazon, or YouTube. It’s hard to believe that only a few years ago, everyone was forced to wade through a deluge of options to pinpoint the programs, products, and services they wanted most. Fast forward to today: it is an on-demand economy where you can access any product or service with the click of a button in a mobile app, and every digital experience is highly personalized and curated based on what you have consumed in the past. But the rich on-demand experiences most consumers have in their personal lives still can’t be found in the B2B buying process. When marketers lack insight into how buyers consume content, it's impossible to deliver customer experiences that are truly personalized, curated, and on-demand.
Unlock personalized content experiences with content consumption data
The reason Netflix and YouTube always know what you want to watch next is because they capture a significant amount of data about the content you have already consumed. That data feeds the personalized recommendations that brands like these have become famous for. PathFactory captures similar data while prospects are consuming your marketing content.